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Emeryville's Lithium Technologies Snared $53.4 Million in Venture Capital
Lithium Technologies, an Emeryville maker of social media software that helps companies build brand loyalty among customers, is getting the new year off to a bang. On Friday, it will announce a $53.4 million round of venture financing.
The deal, led by New Enterprise Associates and SAP Ventures, will help Lithium beef up its sales and marketing efforts and expand to new geographic markets, said Chief Executive Rob Tarkoff. "I need to get more feet on the street to service the demand," said Tarkoff, who assumed the CEO job last fall.