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Lithium Adds $53M In Funding To Grow Digital, Up Marketing Reach
Social marketing firm Lithium Technologies just completed a $53 million round of financing led by new investor New Enterprise Associates, along with SAP Ventures. Emboldened by the investment, Lithium President and CEO Rob Tarkoff said it would help "double our company in 2012."
Specifically, Lithium plans to use the funds to increase its sales and marketing investments across new and existing geographies while growing its digital agency efforts.