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Lithium Banks $53.4M to Boost Social CRM
Lithium Technologies gets a $53.4 million cash infusion from New Enterprise Associates, SAP Ventures and existing investors. The money will help the startup boost its social CRM services for large businesses.
As a core startup in the burgeoning market for social customer relationship management (CRM) software, Lithium helps companies such as AT&T (NYSE:T), McDonald's, Best Buy, Research In Motion (NASDAQ:RIMM) and PayPal set up networks for monitoring, hosting, and managing social conversations, including sharing comments, videos and other content.