in the news
Lithium Scores $50 Million To Help Big Companies Harness Their Biggest Fans
Lithium, which helps large companies harness the power of their fans for marketing, has raised a new $53.4 million funding round. The ten-year-old company's mission is to help Fortune 1000 companies figure out who their biggest fans are, and then get those fans to write positive things about them on social networks and custom fan communities.
Business Insider's, Matt Rosoff, spoke with Lithium CEO, Rob Tarkoff, on how Lithium plans on using this latest round of funding to help large enterprises harness their biggest fans.