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Social Marketing Vendor Lithium Technologies Raises $53.4 Million
Social marketing vendor Lithium Technologies today announced it has raised $53.4 million. The company plans to use the funds to bolster what it calls “social customer experience solutions†that include tools such as the Scout Labs listening platform. Such technology combs social media and the web for mentions of brands and products.
Among Lithium's customers are Best Buy, Barnes & Noble and The Home Depot. Best Buy is No. 11 in the Internet Retailer Top 500 Guide, Barnes & Noble is No. 41 and Home Depot is No. 43.