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Social to Change Marketing As We Know It, Says Lithium CEO
Lithium's goal is to make your existing customer base like the stands at a Raiders winning home game - crazy about your brand. The company announced a $53.4 million fourth round of funding today, used to create those grassroots marketers. VentureBeat's Meghan Kelley interviewed Lithium CEO, Rob Tarkoff to get his thoughts on social as the next frontier for marketers.