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The Search for E-Commerce 3.0
The disruptive online world of E-Commerce 3.0 is beginning to invade the world of bricks-and-mortar, and its new driving forces are social networks and mobile phones. For example, US cosmetics chain Sephora, with the help of social media specialists Lithium, has built up a social online experience where female customers share their cosmetics tips - which extends onto the shop floor.