in the news
Warning to Toe-Dippers: Being Online does not Equal Going Social
Most brands these days participate in social networks. But are they social? There's a huge difference between being online and going social. Some brands say they’re social, but most aren't. Most brands participate in many, many social networks. But they use them purely as a messaging tool, which isn't what social networks are built for.
There are six common myths regarding what it means to go social. What are these myths? Find out from Lithium's Dr. Michael Wu as he shares these myths and more from his latest book, The Science of Social: Beyond Hypes, Likes & Followers, on VentureBeat.