Press Releases

Lithium Enables Creative to Reduce Time to Market for Product Enhancements, Improve Customer Support and Provides R & D with Real-time Customer Input

Emeryville – March 28, 2005 – Lithium Technologies, Inc., the leading provider of customer communities announced the global roll out of Creative's new online customer community in the United States, Europe and Asia. Creative, a worldwide leader in digital entertainment products is deploying the customer community from Lithium to provide self-service support and, increase customer satisfaction and Creative brand loyalty.

Creative developed the new service as a response to customers who are evolving from traditional phone support to the web-based support. Creative's customer community provides discussion forums, self-service support, and from the information creates a knowledge base. The information such as frequently asked questions is harvested from the knowledge base to create new "how to" implementation advice. The discussion groups also provide real-time visibility to research and development, and marketing for rapidly improving existing products, developing new products and better understanding customer needs.

"We chose Lithium because of the strength of the feature set, the security and the flexibility that Lithium offers to turn on and off features," said Paul Kinsella, vice president worldwide customer response for Creative. "Creative and Lithium have an agreement that has led to a smooth deployment and has facilitated great training and support."

"We are pleased that we are able to provide Creative with a global customer community solution," said Michel G. Thouati, Ph.D., CEO of Lithium Technologies. "The customer experience is the key to creating loyalty and we are glad to offer the scalability to support global operations."

About Creative

Creative is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed MuVo and Zen portable audio players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere. For more information go to www.creativelabs.com.

About Lithium Technologies

Lithium Technologies powers superior, Web and wireless, on-demand customer interaction channels and communities that decrease customer care costs and increase brand loyalty and sales. Lithium's customers include Intel, Cingular, Forbes.com, Siebel Systems, Sony, and salesforce.com. Lithium is privately held with headquarters in Emeryville, CA. For more information go to www.lithium.com. or call 510-653-6800.

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Lithium Media Contacts:

Michael Paige, Corporate Headquarters & Global, michael.paige@lithium.com , +1 (510) 318 7014
Sandra Teuber, Central & Southern Europe, sandra.teuber@lithium.com , +41 (79) 223 7356
Prelini Chiechi, UK & Northern Europe, prelini.chiechi@lithium.com, +44 (7826) 912788
Imogen Riley, APAC & Australia, imogen.riley@lithium.com, +61 413 274 210