Press Releases

EMERYVILLE, California – November 7, 2006 – Lithium Technologies today announced it has been granted the 2006 Recognized Innovator Award by the Service & Support Professionals Association (SSPA), the largest and most influential association for technology services and support professionals. Lithium is being honored for improving the way companies provide customer service and support, and will be showcased at the upcoming SSPA Services Leadership Conference, November 12-14 in Washington, D.C.

"While many areas of customer service and CRM technology are beginning to mature, only a select number of vendors continue to deliver pure innovative products and services", said SSPA vice president of research John Ragsdale. "Lithium Technologies is truly an innovator in its space and is commended for enabling support organizations to revolutionize the way they service customers."

"We are very pleased to be recognized by the SSPA for our innovation in optimizing service and support," said Michel Thouati, Chairman and co-founder of Lithium. "As a company, we are committed to help enterprises provide the best customer experience through the application of online customer communities and social networks."

Lithium extends traditional online customer communities by incorporating a wide and innovative range of interaction channels, including forums, chat, blogs, search, polls and private messaging. These channels generate both company-generated and customergenerated information to create low cost, high value dynamic content for the website. Through self-service and peer support, customers can get answers to their questions and contribute content that keeps the community up-to-date, while diverting up to 25% of customer service inquiries. This increases the overall efficiency of the customer service operation and frees up valuable support resources to address the most urgent cases.

Lithium also carries a solution set for marketing and sales that leverages enterprise customer communities to increase loyalty and sales, and improve customer experience.

Lithium is a winner in the Optimization Innovation category. The Optimization Innovation award recognizes companies that deliver innovative approaches to cutting operational expenses and increasing productivity for technical support and field service agents.

More information on the SSPA Services Leadership Conference and SSPA Recognized Innovators can be found at www.thesspa.com. .

About Lithium Technologies

Lithium Technologies provides market-leading solutions for building successful online communities. Lithium's on-demand technology, backed by community management expert services, enables clients to increase brand loyalty, sales, and customer satisfaction while decreasing customer care costs. Lithium's solutions have been implemented by many of the world's largest organizations including leaders in telecommunications, media, entertainment, technology and e-commerce. Founded in 2001, Lithium is privately held with headquarters in Emeryville, California. For more information, visit www.lithium.com. .

About the SSPA

As the industry's foremost professional association, the Service & Support Professionals Association (SSPA) is a key resource for the information and best practices needed to make better business decisions. It brings together the best minds from across the industry spectrum from established companies with successful track records to the pioneering newcomers with out-of-the-box ideas. The SSPA also partners with thought leaders like J.D. Power and Associates and the Wharton School of Business to create programs that benefit the industry. For more information, visit www.thesspa.com. .

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Lithium Media Contacts:

Michael Paige, Corporate Headquarters & Global, michael.paige@lithium.com , +1 (510) 318 7014
Sandra Teuber, Central & Southern Europe, sandra.teuber@lithium.com , +41 (79) 223 7356
Prelini Chiechi, UK & Northern Europe, prelini.chiechi@lithium.com, +44 (7826) 912788
Imogen Riley, APAC & Australia, imogen.riley@lithium.com, +61 413 274 210