Press Releases

Lithium enhances DART® platform client care with new tools and forums that encourage peer-to-peer support and provide information for DoubleClick users

EMERYVILLE, Calif. – July 10, 2007 – Lithium Technologies, Inc., the leading provider of on-demand enterprise community solutions, today announced that DoubleClick will use Lithium's online client community-building tools to enhance client care for its DART® platform users. Using Lithium's technology, DoubleClick will create forums to provide DoubleClick's users with peer-to-peer support, as well as deliver information to help quickly resolve issues and answer questions. These forums will allow ad agencies, Web publishers and marketers to collaborate on developing best practices, and exchange and leverage support information. DoubleClick's DART platform is a suite of products designed to meet the needs of the buy-side and sell-side of digital marketing.

"Our clients are our most important asset, and we are always exploring ways to enhance the service and support they receive," said John Rehl, SVP Global Technical Services for DoubleClick. "Lithium's community-building tools make it easy to create an effective and convenient online resource that will help our clients resolve concerns, share information and collaborate with their peers on issues impacting their businesses. It's another way for us to provide clients with support and access to expertise, while enhancing their use of our DART products."

"Lithium's goal is to provide our customers with online communities that are powerful yet easy to use," said Lyle Fong, CEO of Lithium Technologies. "Using our technology, DoubleClick can further enhance the types of support services and information it provides its professional users. Marketers know that strong client support programs are critical to improving client satisfaction and establishing loyal clients. With that in mind, we are working with DoubleClick to create an online community that 'sticks' with its users and provides the best service and support experience possible."

"DoubleClick is positioned at the nerve center for digital marketing," said Rehl. "We bring together businesses from every corner of the industry. This new enterprise community will serve as a meeting place for our clients to share information and connect on the issues they are grappling with. We will post information about our education programs, our new courseware and the digital marketing overall on our community site. We see this as a way to empower our clients by allowing them to tap into the network and knowledge base of the community."

DoubleClick is currently implementing single sign-on into the support community. DoubleClick will introduce its new online community as a phased approach over the summer.

About DoubleClick Inc.

DoubleClick is a provider of digital marketing technology and services. The world's top marketers, publishers and agencies utilize DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its clients. Headquartered in New York, and with 17 offices and development hubs and 15 data centers worldwide, the company employs more than 1,200 people and delivers billions of digital communications every day. Learn more at www.doubleclick.com.

About Lithium Technologies

Lithium Technologies provides market-leading solutions for building successful online communities including forums, chat, blogs, search, polls and private messaging. Lithium's on-demand platform, backed by community management expertise, enables clients to increase brand loyalty, sales, and customer satisfaction while decreasing customer care costs. Lithium's solutions have been implemented by many of the world's largest organizations, including Dell, Cingular, Comcast, Sprint, Nintendo, Symantec, and others. Founded in 2001, Lithium is privately held with headquarters in Emeryville, Calif. For more information, visit www.lithium.com.

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Lithium Media Contacts:

Michael Paige, Corporate Headquarters & Global, michael.paige@lithium.com , +1 (510) 318 7014
Sandra Teuber, Central & Southern Europe, sandra.teuber@lithium.com , +41 (79) 223 7356
Prelini Chiechi, UK & Northern Europe, prelini.chiechi@lithium.com, +44 (7826) 912788
Imogen Riley, APAC & Australia, imogen.riley@lithium.com, +61 413 274 210