Press Releases

Emeryville – 22 September, 2009 – Lithium Technologies, the leading provider of Social CRM solutions to power the customer network, today announced that Chief Executive Officer Lyle Fong will be speaking on the “Is Social CRM for Real?” panel at the next meetup for Bay Area CIO/IT Executives group.

What: In this panel, “Is Social CRM for Real?,” industry experts will attempt to break away from using CRM as a four-letter word and start analyzing the real-life scenarios and products that can make Social CRM work. This is not a technology or a strategy, but an organizational imperative to adapt to the changing society, identified by Charlene Li and Josh Bernoff in their book “Groundswell.”  Panelists will present their industry perspectives based on market and customer realities, not hype, to help companies make the decisions and tackle Social CRM head on.

Who:
Lyle Fong, CEO, Lithium Technologies (Panelist)
Esteban Kolsky, Founder and Principal ThinkJar LLC (Moderator)
Anthony Lye, SVP Products, Oracle (Panelist)
Anthony Nemelka, former CEO of Helpstream (Panelist)
Christopher Carfi, Author of The Social Customer Manifesto (Panelist)

When: September 22, 2009 7:00 PM PT

Where:
Samovar Conference Hall
1077 Independence Ave
Mountain View, CA 94043

$20 in advance; $30 at the door (Gourmet dinner and wine are included)

Contact: 650-743-1145, please visit: http://www.meetup.com/CIO-IT-Executives/calendar/11218780/

About Lyle Fong

Lyle Fong is the CEO & Co-Founder of Lithium Technologies, the leading provider of Social CRM solutions to power the customer network. Working with market leaders such as Best Buy, Sony, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is delivering the next generation of customer relationships, combining the power of online customer communities with the broader social web and traditional CRM business processes to inspire customers to innovate, promote, and support on the company's behalf.

Prior to starting Lithium Technologies, Lyle co-founded GX Media, where he was the CTO. He drove the development of Gamers.com, which was rated the #1 independent gaming portal by Nielsen NetRatings. Lyle was instrumental in raising a total of $15M in funding led by CMGI, negotiating multi-million dollar technology licensing deals with Dell, Sony, AltaVista, and Ziff-Davis, and spearheading the spin-off of Lithium Technologies. Lyle was also the driving force behind the creation of technologies for professional gaming, including a global rankings system, tournament engine, and a real-time match reporting and spectating system. These technologies were the key success factors behind the AMD PGL, the most successful and highly acclaimed professional gaming league to date with over 100 million media impressions, and also numerous tournaments for Sega.

About Lithium Technologies

Lithium is the leading provider of Social CRM solutions to power the customer network. Working with market leaders such as Best Buy, Sony, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is delivering the next generation of customer relationships by unlocking the value of the social customer network. Lithium solutions combine the power of online customer communities with the broader social web and traditional CRM business processes to inspire customers to innovate, promote, and support on the company's behalf. As a result, businesses measurably improve their marketing and sales, accelerate innovation, and increase customer satisfaction. Lithium's platform is proven in high-volume, growth environments and provides the security, analytics, APIs, and multi-language support that enterprises demand. Founded in 2001, Lithium is privately held with headquarters in Emeryville, California. For more information, visit www.lithium.com.

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Lithium Media Contacts:

Michael Paige, Corporate Headquarters & Global, michael.paige@lithium.com , +1 (510) 318 7014
Sandra Teuber, Central & Southern Europe, sandra.teuber@lithium.com , +41 (79) 223 7356
Prelini Chiechi, UK & Northern Europe, prelini.chiechi@lithium.com, +44 (7826) 912788
Imogen Riley, APAC & Australia, imogen.riley@lithium.com, +61 413 274 210