Press Releases

Emeryville – 14 September, 2010 – Lithium Technologies, the leading provider of Social CRM solutions to power the customer network, today announced its Get Real World Tour, kicking off today in San Francisco. The tour will run through November with stops in Chicago, London, Atlanta, Dallas, Copenhagen, and Munich. The Get Real World Tour will highlight successes that Lithium customers are having with their social customer initiatives.

"Marketers and customer support professionals want to know, ‘how do I move from dabbling in social media to a cohesive social strategy with identifiable ROI’," said Katy Keim, Chief Marketing Officer for Lithium Technologies. "The Get Real World Tour will showcase how leading brands are engaging their social customers and passionate advocates right now, and how businesses can get real and measurable results."

Each tour location will feature expert speakers who are in the trenches and achieving positive results every day, including Lithium customers such as FICO, Lenovo, National Instruments, Caterpillar, giffgaff, and TDC. The session will cover best practices, industry perspectives, successful customer case studies, demonstrations, and networking. Attendees will leave with practical and actionable steps to help develop their own successful social customer programs including answers to these pertinent questions:

• What are your customers talking about across the social web?
• Where are they spending time? How influential are they in the online social landscape?
• How do you even find them?
• And once you find them, how do cut through the noise and extract both brand and business value?

Follow the Get Real World Tour conversation on Twitter: #getreal10.

For more information, please visit http://www.lithium.com/conference/getreal/.

About Lithium Technologies
Lithium is the leading provider of Social CRM solutions to power the customer network. Working with market leaders such as Best Buy, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is delivering the next generation of customer relationships by unlocking the value of the social customer network. Lithium solutions combine the power of online customer communities with the broader social web and traditional CRM business processes to inspire customers to innovate, promote, and support on the company's behalf. As a result, businesses measurably improve their marketing and sales, accelerate innovation, and increase customer satisfaction. Lithium's platform is proven in high-volume, growth environments and provides the security, analytics, APIs, and multi-language support that enterprises demand. Founded in 2001, Lithium is privately held with headquarters in Emeryville, California. For more information, visit www.lithium.com. Or, engage with us on Twitter, Facebook, and our community – the Lithosphere.

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Lithium Media Contacts:

Michael Paige, Corporate Headquarters & Global, michael.paige@lithium.com , +1 (510) 318 7014
Sandra Teuber, Central & Southern Europe, sandra.teuber@lithium.com , +41 (79) 223 7356
Prelini Chiechi, UK & Northern Europe, prelini.chiechi@lithium.com, +44 (7826) 912788
Imogen Riley, APAC & Australia, imogen.riley@lithium.com, +61 413 274 210