Lithium Technologies Brings Power of Customer Network to Facebook® Platform
Emeryville – 29 June, 2010 – Lithium Technologies, the leading provider of Social CRM solutions to power the customer network, today announced the availability of its application on Facebook Platform, for the first time combining the focus, expertise, and engagement of customer communities with the broad reach of Facebook. Lithium Community for Facebook provides Facebook users with real-time, interactive access to the conversations and expertise in Lithium-powered communities while surfacing Facebook conversations on branded communities, linking Lithium clients with the more than 400 million people on Facebook.
Through software that is easily incorporated into the existing Lithium community platform, Lithium Community for Facebook instantly transforms a Facebook page into a peer-to-peer support channel where customers can ask questions and get answers from experts who are active in a company's online community. Existing Lithium customers can manage and leverage the best content in their communities and deliver support through Facebook right away. New customers can develop and enhance their customer networks with the aid of Facebook's reach.
Lithium Community for Facebook also empowers companies' most passionate advocates to spread the word about new products or offer purchase recommendations to their peers without leaving the community where they've established their reputation. The result is a customer network that spreads word-of-mouth messages faster and more broadly than ever before.
Advancing Lithium's vision for Social CRM — the creation of customer networks across the social web that deliver high value from customer conversations — Lithium Community for Facebook builds upon Lithium's Social Web Connect framework — launched in 2009 — which integrates user-generated content and users' profiles across the social web while enabling companies to manage and coordinate multi-site social web activities from a single place.
"Clients charting Facebook strategies have told us two things: they would like to further leverage the value that these Pages provide to their customers, and need more solutions to manage customer-generated content," said Lyle Fong, Lithium's CEO and Co-Founder. "With Lithium Community for Facebook, we're addressing both interests. Because content is published simultaneously to a Facebook page and a Lithium community, clients can be sure that the content is theirs, and can manage and moderate it according to their brand guidelines. Long-term, it becomes an asset whose value grows over time."
From within Facebook, users can now:
- Search a Lithium community for answers to questions, with results returned directly to the
- Post questions to be answered by community members
- Read the latest posts in selected forums
- Post replies and give kudos to helpful posts
- Assess the reputation and credibility of users in the conversation
- Find all the discussions they've joined, using a "My Posts" tab on the corporate Facebook page
- Sign into the customer community using their existing Facebook credentials
Since content is published simultaneously to Facebook and to the client's web site, clients benefit from the Lithium platform's industry-leading analytics, as well as from the traffic that user-generated content drives to their sites through search engines.
The Lithium Community for Facebook is available now. Additional Facebook applications built on this framework will be available later this year.
Facebook® is a registered trademark of Facebook Inc.
For more information and videos on Lithium's Social CRM platform and solutions, please visit www.lithium.com/resources.
About Lithium Technologies
Lithium is the leading provider of Social CRM solutions for the enterprise. Working with market leaders such as Best Buy, Sony, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is delivering the next generation of customer relationship management by unlocking the value of the social customer network. Lithium solutions combine the power of online customer communities with the broader social web and traditional CRM business processes to inspire customers to innovate, promote, and support on the company's behalf. As a result, businesses measurably improve their marketing and sales, accelerate innovation, and increase customer satisfaction. Lithium's platform is proven in high-volume, growth environments and provides the security, analytics, APIs, and multi-language support that enterprises demand. Founded in 2001, Lithium is privately held with headquarters in Emeryville, California. For more information, visit www.lithium.com. Or, engage with us on Twitter, Facebook, and our community – the Lithosphere.
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