Press Releases

Emeryville – 24 February, 2010 – Lithium Technologies, the leading provider of on-demand customer community solutions for the enterprise, today announced that Sapient (NASDAQ:SAPE), a leading global services firm, has joined the Lithium Social CRM Partner Network to deliver vibrant customer networks to its clients based on the Lithium Social CRM suite.  Lithium’s Social CRM suite combines the power of online customer communities, the social web, and traditional CRM systems.  The industry-leading suite enables companies to create powerful social customer networks, unlocking millions of dollars in untapped value.

This new partnership was designed to help our clients develop stronger, deeper customer relationships by pairing Sapient’s digital services expertise with Lithium’s market leading solution for building customer communities and networks.

With Lithium Social CRM, our clients are able to create their own online branded customer communities, leverage conversations about their brand across social networks, and integrate this social information into traditional CRM systems and business processes.  By effectively helping clients build a vibrant customer network and connect with brand advocates, Sapient and Lithium help companies amplify word-of-mouth marketing, dramatically improve customer support, and accelerate innovation through crowd-sourcing.

By illuminating customer advocates and highlighting social customer interactions into a central console, Lithium clients can more deeply engage with their customers, no matter where the conversation takes place. For instance, by using Lithium Social Web Connect, which includes Twitter integration, clients will stream real-time Twitter comments and questions about their brand and products directly into their own branded customer communities. Within each community, a customer advocate can respond to a Tweet directly or start a new discussion thread.  These responses not only improve the customer experience, but amplify the voice of the brand, bringing more people in from the Twitter-sphere to talk directly with their brand.

“With Lithium Social CRM, our clients can not only benefit from the best customer community applications, they can also connect customer conversations about products and services to established business processes,” said Dan Barnicle, Vice President, Sapient's Content Management & Collaboration Practice. “This allows our clients to develop better products, promote their company by incenting the most valued community users, and drive higher conversion rates and brand awareness.”

“For every interaction that occurs directly between a company and a customer or prospect through traditional channels, there are thousands more happening on the social web that companies don’t know about,” said Sanjay Dholakia, Lithium’s Chief Marketing Officer. “By using Lithium Social CRM, Sapient clients can not only clearly track and manage, but also act upon, the conversations happening about their brand across online customer communities and other social networks.”

About Lithium Technologies

Lithium is the leading provider of Social CRM solutions for the enterprise. Working with market leaders such as Best Buy, Sony, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is delivering the next generation of customer relationship management by unlocking the value of the social customer network. Lithium solutions combine the power of online customer communities with the broader social web and traditional CRM business processes to inspire customers to innovate, promote, and support on the company’s behalf. As a result, businesses measurably improve their marketing and sales, accelerate innovation, and increase customer satisfaction. Lithium's platform is proven in high-volume, growth environments and provides the security, analytics, APIs, and multi-language support that enterprises demand. Founded in 2001, Lithium is privately held with headquarters in Emeryville, California. For more information, visit www.lithium.com. Or, engage with us on Twitter, Facebook, and our community – the Lithosphere. 

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Lithium Media Contacts:

Michael Paige, Corporate Headquarters & Global, michael.paige@lithium.com , +1 (510) 318 7014
Sandra Teuber, Central & Southern Europe, sandra.teuber@lithium.com , +41 (79) 223 7356
Prelini Chiechi, UK & Northern Europe, prelini.chiechi@lithium.com, +44 (7826) 912788
Imogen Riley, APAC & Australia, imogen.riley@lithium.com, +61 413 274 210