Press Releases

Emeryville – 8 July, 2010 – Lithium Technologies, the leading provider of Social CRM solutions to power the customer network, today announced that it has been positioned by Gartner, Inc. in the leaders quadrant for both the 2010 Social CRM Magic Quadrant and the 2010 Externally-Facing Social Software Magic Quadrantⁱ. The reports, published annually, track changes in the Social CRM and Externally-Facing Social Software markets and analyze market dynamics. Inclusion in the Magic Quadrant is based on ability to execute and completeness of vision.

Lithium’s outstanding first half of 2010 for the company includes the following highlights:

• Closing a Series C funding round of $18 million
• Acquiring Scout Labs, one of the industry’s leading social media monitoring and analytics platforms
• Announcing 100% year over year revenue growth
• Expanding the leadership team
• Releasing the Lithium Engagement Center, a social customer management dashboard
• Executing on its social web integration strategy by launching Lithium Community for Facebook
• Bringing together hundreds of customers, partners, practitioners, and thinkers at the third annual Lithium Network Conference (LiNC)

“We consider Lithium’s strong growth in 2009 and continuing leadership in 2010 a validation of our unique customer network solutions and our ability to drive measurable ROI for our clients,” said Lyle Fong, CEO and Co-Founder of Lithium Technologies. “Being recognized as a leader by Gartner, Inc. in the Social CRM and Externally-Facing Magic Quadrants, we believe, is a testament to the innovation and business results we deliver, and to the leadership that our customers have shown in their industries. We see huge growth opportunities in both markets and will look to capitalize on them for the remainder of 2010 and into 2011.”

To download a complimentary copy of the Magic Quadrant reports, please visit www.lithium.com/resources.

ⁱGartner, Inc., "Externally-Facing Magic Quadrant 2010" by Jeffrey Mann, Adam Sarner, Carol Rozwell, Nikos Drakos, Tom Austin, Chris Fletcher, and Ed Thompson, July 5, 2010.

ⁱGartner, Inc., “Social CRM Magic Quadrant 2010” by Adam Sarner, Jeffrey Mann, Ed Thompson, Michael Dunne, Chris Fletcher, Gareth Hershel, Michael Maoz, and Gene Alvarez, June 29, 2010.

About the Magic Quadrant
The Magic Quadrant is copyrighted 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Lithium Technologies
Lithium is the leading provider of Social CRM solutions to power the customer network. Working with market leaders such as Best Buy, Sony, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium solutions harness the power of online customer communities and social web interactions with traditional CRM business processes to inspire customers to innovate, promote, and support on the company's behalf. As a result, businesses measurably improve their marketing and sales, accelerate innovation, and increase customer satisfaction. Lithium's platform is proven in high-volume, growth environments and provides the security, analytics, APIs, and multi-language support that enterprises demand. Founded in 2001, Lithium is privately held with headquarters in Emeryville, California. For more information, visit www.lithium.com. Or, engage with us on Twitter, Facebook, and our community – the Lithosphere.

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Lithium Media Contacts:

Michael Paige, Corporate Headquarters & Global, michael.paige@lithium.com , +1 (510) 318 7014
Sandra Teuber, Central & Southern Europe, sandra.teuber@lithium.com , +41 (79) 223 7356
Prelini Chiechi, UK & Northern Europe, prelini.chiechi@lithium.com, +44 (7826) 912788
Imogen Riley, APAC & Australia, imogen.riley@lithium.com, +61 413 274 210