Press Releases

Emeryville – 1 November, 2010 – Lithium Technologies, the leading provider of Social Customer Solutions, today announced that it has been positioned by Forrester Research, Inc. as a leader in the “The Forrester Wave™: Community Platforms, Q4 2010” report. The Forrester Wave for Community Platforms evaluates companies based on their current offerings, strategy, and market presence. The report is available from the Lithium website – Access Report

In the report, industry analyst, Melissa Parrish, states, “Forrester’s research shows that 24% of interactive marketing executives of companies with $500 million or more in revenue are currently implementing or piloting a program using a community platform. An additional 31% plan to pilot a consumer-facing community program in the next 12 months.”

The Wave results show that Lithium Technologies is ranked number one for their current offering, the Social Customer Suite, and number one in strategy. Additionally, Lithium received the top ranked scores in the areas of features, services, leadership, and clients.

Highlights from the Forrester Wave 2010 Community Platforms report include:

• "In Forrester’s 60-criteria evaluation of community platform vendors, we found that Lithium Technologies [and another vendor] led the pack because of their mature tool sets and depth of services offered."
• "Lithium offers particular expertise in community management for interactive marketers whose business objective is to maximize engagement with their consumers through an external community."
• "Lithium zeroes in on the marketer. With a fully featured community suite, a comprehensive listening platform, and a robust and dedicated moderation tool set, Lithium has considered the three most important needs of marketers: tools that consumers can use to interact with the marketer and each other; the ability to know what consumers think about their company, brands, or services; and the ability to keep their communities healthy, thriving, and trouble-free."

“We consider our leader position in the Wave a great honor and a validation of the innovation and business results we bring to our customers,” said Lyle Fong, CEO and co-founder of Lithium Technologies. “Marketers will be leading the charge within their enterprises to revolutionize they way they engage with their customers online. Our growth in 2011 will be fueled by our ability to serve marketers’ needs.”

This Forrester report follows on Lithium’s recent announcements of its Social Customer Suite and three new business solutions tailored to specific business needs within the enterprise: 

Sephora deployed the Lithium Awareness Solution to generate content on beauty topics, energize word-of-mouth advocates—known as Beauty Mavens—to spread the brand's influence, and move the conversation closer to the point of purchase. The site is live at sephora.com/beautyadvice.




FutureShop is deploying Lithium Commerce, a solution for connecting shoppers with customer experts who help them make the right purchase decisions. FutureShop's community can be found on futureshop.com









Lenovo chose Lithium Service to create a social support environment that can take customers' issues from a simple tweet to a fully-formed knowledge base article. Lenovo's community site can be found on lenovo.com.

About Lithium Technologies

Your customers are everywhere. Lithium helps you find your social customers, understand their influence, and build lasting relationships. For market leaders such as Best Buy, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is the leading provider of social customer solutions that deliver real business results. The Lithium Social Customer Suite offers complete social monitoring, a comprehensive community platform, and actionable analytics across millions of blogs, forums, and social networking sites. Our technology is proven in high-volume, growth environments and provides security, open and custom APIs, and multi-language support. Founded in 2001, Lithium is privately held with headquarters in Emeryville, California. For more information, visit www.lithium.com. Or, engage with us on Twitter, Facebook, and our community – the Lithosphere.

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Lithium Media Contacts:

Michael Paige, Corporate Headquarters & Global, michael.paige@lithium.com , +1 (510) 318 7014
Sandra Teuber, Central & Southern Europe, sandra.teuber@lithium.com , +41 (79) 223 7356
Prelini Chiechi, UK & Northern Europe, prelini.chiechi@lithium.com, +44 (7826) 912788
Imogen Riley, APAC & Australia, imogen.riley@lithium.com, +61 413 274 210