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Lithium Technologies to Host "Empowered" Webcast with Josh Bernoff and FICO

Emeryville – 16 September, 2010 – Lithium Technologies, the leading provider of Social CRM solutions to power the customer network, today announced that the company will host a webcast for interactive marketers on Wednesday, September 29, entitled “How to Achieve Success with the ‘Empowered’ Social Customer.” Through mobile and online, customers significantly influence each other about all types of brand products and perceptions.

This webcast will cover this and other topics from the new book, “Empowered,” co-authored by Josh Bernoff, who is also co-author of the BusinessWeek bestseller “Groundswell”, including:

  • The value of peer influencers, Peer Influence Analysis (PIA), and how HEROs (Highly Empowered and Resourceful Operatives) within companies can innovate using technology to solve customer problems.
  • Best practices for social marketing and how to boost customers’ influence on one another.
  • The FICO success story, as featured in “Empowered,” showing how community URLs have grown to account for 39 percent of all myFICO.com traffic from search engines, driving a 66 percent increase in FICO sales; and,
  • How volunteer superusers of the FICO community accelerated the company’s Web traffic and even helped the FICO PR department secure a cover story in Money Magazine.

    • Speakers:              

    Josh Bernoff, co-author of the BusinessWeek bestseller “Groundswell,” and Senior Vice President at Forrester Research, Inc., will share case studies, tools, and hard data across many industries ranging from retail to business services.

    Barry Paperno, Consumer Affairs Manager and Community Manager for the MyFICO Forums online community, will provide a real-world look at how FICO launched and manages this program with more than 300,000 registered users that has served more than 850,000 members since its inception.

    Katy Keim, Chief Marketing Officer at Lithium Technologies, will moderate.

    Date & Time:        

    Wednesday, September 29, 2010 at 11:00 a.m. PDT/2:00 p.m. EDT

    Registration:      

    Click here to register now!

    Speaker Bios:

    Josh Bernoff – Senior Vice President, Idea Development – Forrester Research, Inc.
    Josh is responsible for identifying, developing, and promoting some of the company's most influential and forward-looking ideas and is the co-author of the BusinessWeek best-selling book Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008), a comprehensive analysis of corporate strategy for dealing with social technologies. Groundswell has won critical acclaim: Abbey Klaasen of Advertising Age picked it as "the best book ever written on marketing and media," and Amazon's editors put it in the top 10 business books of the year. In 2008, the Society for New Communications Research picked Josh and his Groundswell coauthor Charlene Li as "visionaries of the year."

    Barry Paperno – Consumer Affairs Manager – FICO
    Barry serves as Consumer Affairs Manager for FICO (Fair Isaac Corporation) and Community Manager for the MyFICO Forums online community. He has advised consumers and businesses on FICO credit scoring since 1995. Before joining FICO, Barry managed the Bay Area consumer assistance offices for Experian Information Solutions. Barry holds a bachelor’s of science in business administration from California State University, East Bay.

    Katy Keim – Chief Marketing Officer – Lithium Technologies
    Katy leads all strategic marketing activities for the company including branding, positioning, communications, go-to-market strategy, and customer acquisition programs. Prior to joining Lithium, Katy was the Executive Vice President of Marketing at ServiceSource, a global leader in service revenue solutions for the high-tech and healthcare industries. During her tenure, Katy was integral to the company’s success in growing from $7M to $100M+ in revenues and extending its global footprint to more than five service centers and 700 employees. Katy’s previous experience includes Vice President of Ecommerce at Intraware, where she participated in growing the company from an early stage concept to $100M+ in revenue and IPO.

    About Lithium Technologies
    Lithium is the leading provider of Social CRM solutions to power the customer network. Working with market leaders such as Best Buy, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium solutions harness the power of online customer communities and social web interactions with traditional CRM business processes to inspire customers to innovate, promote, and support on the company's behalf. As a result, businesses measurably improve their marketing and sales, accelerate innovation, and increase customer satisfaction. Lithium's platform is proven in high-volume, growth environments and provides the security, analytics, APIs, and multi-language support that enterprises demand. Founded in 2001, Lithium is privately held with headquarters in Emeryville, California. For more information, visit www.lithium.com. Or, engage with us on Twitter, Facebook, and our community – the Lithosphere.

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Lithium Media Contacts:

Michael Paige, Corporate Headquarters & Global, michael.paige@lithium.com , +1 (510) 318 7014
Sandra Teuber, Central & Southern Europe, sandra.teuber@lithium.com , +41 (79) 223 7356
Prelini Chiechi, UK & Northern Europe, prelini.chiechi@lithium.com, +44 (7826) 912788
Imogen Riley, APAC & Australia, imogen.riley@lithium.com, +61 413 274 210