SocialMatters eNewsletter

SocialMatters

An eNewsletter from Lithium Technologies

2012 Issue 10

Inspiring Lithium Customers Take Home Industry Awards

Three Lithium customers took home coveted Forrester Groundswell Awards this year. Let their wining stories inspire you to get serious about social.

Barclaycard Ring
Cisco Technical Services
HP Consumer Support

The Changing Dynamics of Customer Care

Learn how contact centers integrate with the social web and peer-to-peer forums for greater scale and a broader customer strategy.

The State of Social Customer Experience

As more consumers become more social, the social customer experience is the new frontier of competitive advantage. Learn what it means and why it matters.

Why Brands STILL Don't Understand Digital Influence

Dr. Michael Wu explores the misconceptions of influence and why it remains misunderstood by so many.

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Lithium in the News

Social CRM: Integrating Powerful Social and CRM Systems—CustomerThink

Big Data, Smart Data and The Fallacy that Lies Between—CMSwire

Forrester Research Announces 2012 Groundswell Awards
—The NYT

15 Stories that Show the Value of Social CRM—The Social Enterprise

Lithium Live

Community Manager Certification
London | Nov 8

Community Manager Certification
Paris | Nov 13

Customer Experience Exchange
Budapest | Nov 13-14

Forrester Research CX Forum
Los Angeles | Nov 14-15

Customer Experience Gipfel
Düsseldorf | Nov 21

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Lithium helps companies unlock customer passion to grow brand advocacy, drive sales, reduce costs and accelerate innovation. Lithium social software helps more than 350 of the world’s most iconic brands such as AT&T, Sephora, Univision, and PayPal build brand nations—vibrant online communities of passionate social customers. For more information, visit .

SocialMatters is dedicated to driving innovation, providing insights and delivering real-world case studies of social customer experience leadership. Your comments and questions are encouraged.

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