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SocialMatters eNewsletter from Lithium Technologies |
2009 Issue 1 |
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FICO's Online Consumer Community Wins Prestigious Social Media Award FICO had a challenge. As a highly regulated institution, the company is limited to what type information it can and cannot provide customers. While the company can tell customers what their FICO credit score is, and what the main factors are affecting the score, the organization cannot give advice for how to... |
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COMMUNITY EXPERT CORNER Lithium's chief scientist, Michael Wu, recently collaborated with leading researchers studying marketing and social media, including Barak Libai, of MIT Sloan School and the Leon Recanati Graduate School of Business in Tel Aviv; Eitan Muller, of New York University Stern School of Business and the Recanati School; and Renana Peres, of The Wharton School, University of Pennsylvania and Hebrew University of Jerusalem. A white paper elaborating their findings and providing practical advice for marketers is available for download. The goal of this research was to quantify the impact of customer networks - a set of...
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SocialMatters is dedicated to providing insights and real-world case studies relevant for social media and CRM professionals. Your comments and questions are encouraged. |
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