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SocialMatters

eNewsletter from Lithium Technologies

2010 Issue 1

Piczo Raises the Safety Bar for Social Networking

Designed exclusively for teens, Piczo allows users to create fully customizable, personal websites without the use of code. Piczo teens around the world share their life stories with friends by designing sites with multiple pages featuring photos, graphics, guest books, comment boards, music and more. Since its launch in 2003, Piczo's network has grown to more than 10 million unique users worldwide...

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INSIDE THIS ISSUE

Success with Content Moderation: Piczo

Ways to Jumpstart Activity in Your Community

National Instruments, Hewlett-Packard, and Pitney Bowes Discuss Mobile Websites

Flow, Gamers, and Superusers

COMMUNITY EXPERT CORNER
Ways to Jumpstart Activity in Your Community

When you are first getting started, it can be daunting to open the doors to your community and the flood fails to arrive. Sometimes communities, for one reason or another, start with a trickle rather than a flood. To build that trickle over time, you may need to pitch in and help out in during a lull in the flow.

It's important to seed activity as opposed to seeding content. The main point is that members don't engage with communities because of the great content that is there, they engage because of the great people that are there - which is why we have a measure of Liveliness as one of the key factors in our Community Health Index. Quite a few may arrive because a search engine has directed them to a solution to a particular problem - but if the answer they need isn't already there, why will they post questions?...

NI, HP, and Pitney Bowes Discuss Mobile Websites

by Roger Cheng in the Wall Street Journal

When a group of engineers at National Instruments Corp. modified a 1988 Oldsmobile so it could be controlled by an iPhone, the company was quick to share the project on its online forum for customers.

A spouse "might not care about it, but our community eats it up," said Deidre Walsh, community and social media manager for National Instruments, a supplier of automation and computer measurement tools. The Austin, Texas, company has...

Flow, Gamers, and Superusers

Have you ever experienced a time when you were so immersed in what you were doing that you forgot about your physical feelings and the passage of time? This highly-rewarding mental state is known as flow, and it is studied and characterized by a renowned psychologist, Mihaly Csikszentmihalyi.

Michael Wu, Principal Scientist of Analytics at Lithium Technologies Inc. had the great pleasure of hearing Prof. Csikszentmihalyi himself speak on this topic at the Persuasive2009 conference. The talk was...

WHITE PAPERS

Compelling Benefits of Branded Communities by Jeff Zabin,
Aberdeen Group

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Lithium Suite Unparalleled in Industry by Matthew Lees,
Patricia Seybold Group

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EVENTS

Webcast—The New Loyalty Imperative: Driving ROI with Peer-to-Peer Social Networks,
Jan. 26th

Best Buy to Speak at Engagement Expo in Chicago, IL,
Feb. 9th

Webcast—Customer Communities: the Holy Grail of Word of Mouth Marketing,
Feb. 17th