SocialMatters eNewsletter - brought to you by Lithium Technologies

SocialMatters

eNewsletter from Lithium Technologies

2010 Issue 3

The new Social Customer Suite is now available. It represents Lithium’s award-winning software, services, and new solutions, specifically designed to find and engage your most passionate online and mobile customers to drive real business success.

The Social Customer Suite draws upon our Community Platform, our Social Media Monitoring technology, and our Customer Intelligence Center to provide business value in the areas of awareness, commerce, and service.

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INSIDE THIS ISSUE

Lithium Social Customer Suite Unveiled!

Go Gina!

Sephora Expands Reach and Awareness with BeautyTalk

Verizon Drives Innovation with Idea Exchange

COMMUNITY EXPERT CORNER
Go Gina!

Congratulations to Gina Debogovich, Social Strategist and Community Manager at Best Buy and winner of both the 1to1 Customer Championship Award. Now in its eighth year, this prestigious award recognizes executives who believe in treating customers in a way that builds loyalty and engagement while driving bottom-line results for their organization. Gina was also recently awarded Altimeter Group's Open Leadership award, recognizing organizations and individuals who are using social technologies to open and transform their organizations.

Read more about the Lithium Community she runs in our Best Buy case study.

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Sephora Expands Reach and Awareness with BeautyTalk

Our friends at Sephora recently launched their customer community, BeautyTalk, and extend it to Facebook. The community will merge both professional and real-women advice for clients to engage in the medium they feel most comfortable. Users can trade advice on discussion boards, ask questions to online experts, watch video tutorials from the Sephora Pro Team, get tips from celebrities, and read relevant articles from Sephora's blog, Beauty and the Blog. BeautyTalk is now hard at work building awareness and capturing conversations from Sephora’s 800,000 Facebook fans.

Verizon Drives Innovation with Idea Exchange

Verizon has now launched a new Idea Exchange powered by Lithium Technologies, giving Verizon social customers the chance to suggest product innovations and comment on the suggestions of their fellow peers. "We know that staying close to our customers is the best way to identify emerging opportunities for new features and services," said Verizon E-commerce Director Mark Studness. "The new Verizon Idea Exchange enables open innovation by allowing anyone to submit ideas, collaborate with others to refine the idea, and vote on ideas."

WHITE PAPERS

Forrester Research - The ROI of Social Media Marketing

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Forrester Research - Defining Social Intelligence

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EVENTS

Join us at Forrester's Consumer Forum in Chicago, IL, Oct. 28-29

Now Available On-Demand—How to Achieve Success with the “Empowered” Social Customer

QUICK LINKS

Start Your Free Trial With Lithium Social Media Monitoring

Browse Recent Research Published by Michael Wu, Lithium’s Principal Scientist of Analytics

VISIT OUR COMMUNITY

Discover valuable posts on subjects ranging from community best practices to Q&A with customers such as Barnes & Noble and Hewlett-Packard...

SocialMatters is dedicated to providing insights and real-world case studies relevant for marketing and support professionals. Your comments and questions are encouraged.

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