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Register now for this free March 22 webcast featuring leading business solutions software consultant, Michael Fauscette of IDC, Lithium Chief Scientist Dr. Michael Wu, and Phil Soffer, Lithium's VP of Product Marketing. Our distinguished panel of social customer thought leaders will present the current state of customer communities and the social web, explore life beyond Likes and Tweets, and reveal what’s next for brands in 2011.
What You’ll Get:
- What brands expect from their Facebook pages—and what they really get.
- Why brands launch customer communities and why they connect them to the social web.
- How brands rate their investments in social media, and more...
Register Now
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COMMUNITY EXPERT CORNER
2011: The Year of Social Business
Rawn Shah, Connected Business blogger for Forbes.com examines what he terms "social business service" companies. More than just collaborative computing technology, says Shah, social business is "a business transformation involving organizational culture, enterprise business processes, customer relations, and workforce behavior..." Here at Lithium, we couldn’t agree more. Find out if 2011 will become "The Year of Social Business" in Rawn's recent Forbes blog post.
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Ms. Zeszut Goes to Washington
Lithium Chief Social Strategist, Jennifer Zeszut, was off to Washington last month—invited by President Obama to speak to her entrepreneurial experience as CEO of Scout Labs, purchased by Lithium last May. "Support us. Connect us. Finance us. Make it easier for us to do what we do," she told a panel of executives and cabinet members who came together to launch "Startup America," an initiative to encourage private sector investment in startups and small firms.
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New Uses for Sentiment Analysis
And you thought sentiment analysis was just for big brands. Sure, the value of sentiment analysis to big consumer brands is obvious—of course Coke and Pepsi want to know who "likes" or "hates" their latest products and is chatting about it across social media. But here's an interesting use case for mining sentiment from the social web: the search for the most respected venture capitalists.
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 FEATURED WHITE PAPER
Forrester Research—Measuring the ROI of Social Media Marketing
Get White Paper
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 EVENTS
Catch Lithium Senior Scientist, Bruce Smith, at SXSW in Austin, TX, March 14
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Meet giffgaff at the Gartner Customer Relationship Management Summit in London, March 14
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 IN THE NEWS
Verizon's Website Named as one of the Best Corporate Sites,
Wall Street Journal
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Catch this recent interview with Dr. Michael Wu as he muses on the natural progression from mathematics and statistics to social modeling,
Small Biz Journals
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 VISIT OUR COMMUNITY
Discover valuable posts on subjects ranging from community best practices to Q&A with customers such as Barnes & Noble and Hewlett-Packard...
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INSIDE THIS ISSUE
