SocialMatters eNewsletter - brought to you by Lithium Technologies

SocialMatters

eNewsletter from Lithium Technologies

2011 Issue 3

Your superfans are everywhere. They’re your best influencers, evangelists, and advocates. An impassioned corps, armed with deep real world knowledge, and a die-hard attitude, lifting your brand above the noise and into the thoughts of millions.

We hit this year’s SXSWi on the hunt for superfans—and what superfun it was! We gave away a ton of superhero undies in thanks for folks who answered the question, "What makes you a superfan?"

Thanks to all you sports out there who gave us your superfan stories! For letting us know what makes you an impassioned loyal fan of the brands you love.

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INSIDE THIS ISSUE

Superfan Stories from SXSWi

Virgin Atlantic Taps Social Gaming Mechanics

New Webcast—Ideate, Innovate! Co-creating with Social Customers

Turning Lurking Social Customers into Superfans

COMMUNITY EXPERT CORNER
Virgin Atlantic Taps Social Gaming Mechanics

One of the first airlines to launch a branded customer community, Virgin Atlantic has announced plans to introduce gamification to their social travel community site, vtravelled. The airline will focus on gaming mechanics to encourage their 1.8 million Flying Club members to participate and contribute, allowing them to earn miles and other virtual rewards along the way.

Ideate, Innovate! Co-Creating With Social Customers

Register today for this free, April 12 webcast featuring Forrester Research, Inc. Analyst, Doug Williams, Rebecca Carroll of Verizon, and Laura Feeney of National Instruments. Especially for product managers, community managers, and social strategists, this webcast will cover both strategies and tactics for engaging social customers to accelerate innovation and increase competitive advantage.

Turning Lurking Social Customers into Superfans

A recent ClickZ article reveals that your superfans can be found in the top 1% of your social customer base. These are the most engaged, passionate customers who create and disseminate original content, solve problems, and advocate for your brand. These natural social leaders will happily take up your brand flag and wave it with gusto—if you know how to engage them and encourage their participation.

RECENT AWARDS

Lithium named Rising Star by CRM Magazine

And the SPiFFY Goes To...

UPCOMING EVENTS

iMedia Brand Summit
Brighton, UK, March 23-24

Gartner Customer 360 Summit
Los Angeles, March 30-April 1

Blogwell
New York, March 29

SugarCon
San Francisco, April 4-6

Forrester Marketing Forum
San Francisco, April 5-6

VISIT OUR COMMUNITY

Discover valuable posts on subjects ranging from community best practices to Q&A with customers such as Barnes & Noble and Hewlett-Packard...

SocialMatters is dedicated to providing insights and real-world case studies relevant for marketing and support professionals. Your comments and questions are encouraged.

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