SocialMatters eNewsletter - brought to you by Lithium Technologies

SocialMatters

eNewsletter from Lithium Technologies

2011 Issue 4

Social Business Strategist, Mark Fidelman, recently used Lithium SMM to look at social participation, buzz, reference, and sentiment to identify the 20 most social CMOs in the Fortune 100. Turns out, quite a number of them are Lithium customers, including HP, Best Buy, Verizon, and Comcast.

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INSIDE THIS ISSUE

Top 20 Social CMOs

Preparing for the Future of Customer Interactions

Will Facebook Drive eCommerce?

The Social CRM Opportunity/Challenge

COMMUNITY EXPERT CORNER

Preparing for the Future of Customer Interactions

Lithium's Joe Cothrel and Vistaprint's Jeff Esposito close out this year’s Customer Management IQ's Social Media for Customer Management Summit, focused on unlocking CRM opportunities with social media strategy. The sixteen-day series wraps up on May 5th with Joe and Jeff on "Looking to 2015—Preparing for the Future of Customer Interactions."

Will Facebook Drive eCommerce?

While no one doubts Facebook delivers on reach and scale, analysts debate the potential for Facebook to drive much else. Email and search marketing trump "F-commerce" on acquisition today by a long shot, and with Facebook data disappearing hourly from page walls, the jury is still out on what the social behemoth can bring to the table for marketers.

The Social CRM Opportunity/Challenge

Social customers are connected, empowered, and impatient—but amazingly effective at helping you market, sell, and service your products. CRM Buyer recently sat down with Lithium’s VP of Product Marketing, Phil Soffer, and others to talk about staying connected with social customers, managing them the right way, and leveraging their communications so that everyone benefits.

UPCOMING EVENTS

Social Loco Conference
San Francisco, May 5

European Customer
Experience World
London, May 24-26

IN THE NEWS

Five CRM Strategies to Watch from 1to1 Media

Sequentia Environics, CloudSquads, and Lithium

RESOURCES ON-DEMAND

Ideate, Innovate! Webcast

Best Practice Ideation
Whitepaper

Lithium Community
for Facebook Product Tour

VISIT OUR COMMUNITY

Discover valuable posts on subjects ranging from community best practices to Q&A with customers such as Barnes & Noble and Hewlett-Packard...

SocialMatters is dedicated to providing insights and real-world case studies relevant for marketing and support professionals. Your comments and questions are encouraged.

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