SocialMatters

eNewsletter from Lithium Technologies

2011 Issue 5

Special Live Streaming Event
June 29th at 11AM PT / 2PM ET

Gamification—Driving Loyalty, Engagement, and Revenue with your Social Customers

Jane McGonigal
Bestselling Author

Lyle Fong
Lithium CEO & Co-Founder

She's a world renowned designer of alternate reality games. He's an ex-pro-gamer, founder of Gamers.com, and now Lithium’s CEO. On June 29, you can catch them together live in conversation over the rise of "gamification"—the infusion of contests, rank, reputation, and reward into online consumer experiences in order to drive loyalty, engagement, and revenue.

Don't miss Jane and Lyle in this special live stream event and learn how to:

  • Introduce gaming mechanics to your social customers
  • Learn behavioral triggers that drive predictable results
  • Add fun to your customer engagement routine

Register now for this special live streaming event! Be among the first 50 registrants who attend, and receive a free copy of Jane McGonigal's NY Times Bestselling book—Reality is Broken: Why Games Make Us Better and How They Can Change the World.



Lithium's Latest Product Hatchlings

This month, we proudly hatched three strapping new platform enhancements. Give that product team a round of cigars!

Lithium LevelUp—Now you can curate Wall content, introduce flexible interactive applications, and capture data and analytics on Facebook. Lithium LevelUp is a suite of Facebook applications designed to help you better engage your fans and get them to more productively engage with each other.

Lithium.now—Through a self-service web development tool, brands can now customize and deploy Lithium product and feature updates when and how they choose. Under our new Lithium.now program, a new version of our Social Customer Suite will be released each month.

Lithium Developer Nation—Calling all system integrators, deployment partners, and interactive agencies! Now you can integrate, customize, and extend Lithium's Social Customer Suite to create vibrant, new online customer experiences and bring the social customer more directly into all aspects your business.



Lithium Customers HP, Juniper,
and Nokia—You Rock!

Who says our customers build great communities? The Association of Support Professionals (ASP), that's who. Across a variety of criteria including usability, knowledgebase and search implementation, interactive features, and customer experience, the ASP named HP, Juniper, and Nokia among the Ten Best Web Support Sites of 2011.

More Here



Our Very Own VIPs

Every year, we induct 10 new members to our VIP council and make donations on their behalf. This year's donations are two fresh water wells in Northern Cambodia for a village of 700 and a fresh water storage tank for Kenya’s St Catherine's School for homeless children in Nairobi. To the ten new members of our VIP Council—congratulations and welcome!

LiNC Wrap-Up

Hard to believe another Lithium Customer Network Conference has come and gone! This year’s LiNC was better than ever with some of our favorite customers at the podium—giffgaff, The Home Depot, Sephora and more. We introduced a new vision of the Lithium brand (like Brand Nation on YouTube!), welcomed Stanford Women's Basketball Coach, Tara VanDerveer, (like I Got Bounce on YouTube!), gave away some Lithys, and had nothing short of a barrel of fun. Can't wait for LiNC 2012!


  Inside This Issue

Special Live Streaming Event: Gamification—Driving Loyalty, Engagement, and Revenue with your Social Customers

Lithium's Latest Product Hatchlings

Lithium Customers HP, Juniper and Nokia—You Rock!

Our Very Own VIPs

LiNC Wrap-Up

  Smart Social Content

Best Practice Ideation

Get It Here

How to Reduce Support Costs with Online Communities

Get It Here

Forrester giffgaff Case Study

Get It Here

  Lithium Live

Swiss CRM Forum Zurich
June 23, 2011

More Here

Gamification Special Live Stream Event
June 29, 2011

More Here

  All the Buzz

Quentin Hardy's Forbes blog post on social co-creation inspired by giffgaff's LiNC presentation.

More Here

Lyle Fong and Dr. Michael Wu chat with InformationWeek about integrating customer communities with social media

More Here

AdAge blog on Big Ideas and Sentiment Analysis

More Here

Cliff Figallo of Social Media Today on his LiNC experience

View Part 1 | View Part 2

CMS Wire on Lithium.now

More Here

The Home Depot's, Brad Shaw, talks to AdAge about his LiNC presentation

More Here

Goldman Sachs reaches out to Lithium in Silicon Valley conference of "Who's Who of Software Leaders"

More Here

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6121 Hollis Street, Suite 4, Emeryville, CA 94608 | 510.653.6800 | lithium.com
©2011 Lithium Technologies, Inc. All Rights Reserved

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