Social Computing:
It's a Philosophy, Not a Channel

How do you design, build, deploy and manage an effective social solution in the midst of a massive social evolution? Find out from Lithium CEO, Rob Tarkoff, as he shares his insights on the "consumer network effect" with Tech Exec.

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Under the Skin of The Social Customer

"The traditional customer/brand power balance has fundamentally changed in that the customer is in charge of the relationship—not the brand manager," notes Lithium's Bruno Teuber in his conversation earlier this month with IDG Connect. Find out more about what Bruno has to say about building and managing online communities and running a "truly social business".

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Forget Fans—Think Superfans

David Cohen from All Facebook sits down with Lithium Chief Strategist and Co-Founder, Lyle Fong, to discuss driving deeper engagement with customers on Facebook and turning fans into superfans with LevelUp.

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