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SocialMatters
An eNewsletter from Lithium Technologies
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2012 Issue 3

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New Webcast: Next Generation Social Support
Join Lithium Chief Community Officer, Joe Cothrel, and Autodesk Community & Social Media Program Manager, Brian Kling, as they share their experiences with some of the world’s most successful social support efforts in this live webcast held on February 8, 2012 at 10AM PT/18:00 GMT.
Register Now
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Tarkoff on Lithium's 2012 Product Strategy

CEO, Rob Tarkoff, speaks to Lithium's plans for the $53M round of funding recently completed and its impact our near-term investments in the Lithium platform.
More Here
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Lithium Earns ISO Certification

"It is imperative for brands to engage their social customers whenever and wherever they are, and we empower them to do just that—confidently and securely," said Lithium CIO, Misha Logvinov, of Lithium's recent ISO Certification.
More Here
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Brito on the Science of Social
"It’s full of insights, wisdom, and key learnings that will help marketers, support executives, or anyone else wanting to learn how to create meaningful communities on the social web," says Michael Brito of Dr Wu's The Science of Social.
More Here
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Forbes on the Digital Divide
“Social customers not only want but expect to be rewarded for connecting with brands online.” Get more Forbes key take-aways from the recent Lithium–CMO Council Social Media survey.
More Here
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Smart Social Content
An Open Letter of Appreciation to Big Thinkers
Lithium Community Manager Interview Series
Social Media Buzz and the NFL
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Lithium in the News
Retailers Experiment on Ways to Win Loyalty
The Search for eCommerce 3.0
Being Online Does Not Equal Going Social
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Catch Lithium Live
Social Media Strategies Summit Feb 7-9, 2012 Las Vegas
SXSW March 9-13, 2012 Austin
Gartner Customer 360 Summit March 14-16, 2012 Orlando
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About Lithium
We help great companies build brand nations for their most engaged customers. With Lithium, clients such as Best Buy, AT&T, Research In Motion Limited (RIM), Univision, and PayPal turn their customers' passion into marketing, product development, sales, and customer service assets.
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6121 Hollis Street, Suite 4, Emeryville, CA 94608 | 510.653.6800 | lithium.com ©2011 Lithium Technologies, Inc. All Rights Reserved
SocialMatters is dedicated to providing insights and real-world case studies relevant for marketing and support professionals. Your comments and questions are encouraged.
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