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Building the Business Case for Online Communities

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An online community can provide many advantages to your business, in terms of customer satisfaction as well as your bottom line. But you need to build the business case to sell it internally.

At Lithium, we believe in taking a holistic “Total Community” approach to how an online community will impact your entire business. An online community is not simply software from a vendor that you add on, it is a way of relating to your customers. 

Still, any investment made into a business needs to be tied to revenue. In this paper, we examine the three primary ways – savings, sales and satisfaction -- a Lithium-powered online community ties to your revenue so you can build the business case for community.

Learn how to:

  • Calculate ROI based on savings from call deflection and improved efficiency
  • Predict sales impact from improved SEO, conversion rate lift and larger order values
  • Demonstrate improvements to customer satisfaction through Net Promoter Score and Customer Lifetime Value

Download the paper

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