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Forrester- You Don’t Need A “Social Marketing” Strategy

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Imagine if Marketers shifted from thinking of Social Media as a channel to viewing it as a unique vehicle to fuel their overarching marketing strategy. This simple shift can drive a significant impact. Download our report to learn how.

And what if the purpose of social was broadened beyond achieving marketing goals to use the insights and tactics to empower customer service, sales, product, and human resources teams? It’s time to shift our thinking.


Read Forrester’s Report: You Don’t Need a “Social marketing” Strategy to find out why it’s important to ensure your social marketing tactics and programs align strategically alongside other channels to achieve goals.

Download this complimentary Forrester Research report to:

  • Learn how to impact the customer lifecycle via social media byshifting from thinking social as a singular channel, to a powerful tool. By using social tactics, marketers can impact key phases of the customer lifecycle.
  • See how social insights can empower teams beyond marketing – there’s a rich pool of data waiting to help customer service, product, human resources, and sales to achieve their goals.
  • Learn how social media can help brands be “human, helpful, and handy” so you can meet customer expectations for authenticity, empathy, and personalized service. 

Download the report

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