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Building Customer Networks for Successful Word of Mouth Marketing
White Paper

Building Customer Networks for Successful Word of Mouth Marketing

This paper describes how word of mouth campaigns run through a customer network with identified influencers can yield unprecedented results.

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White Papers

Forrester - ROI of Online Support Communities Forrester - ROI of Online Support Communities

Forrester Research shares primary research results about the factors customer service and support executives consider when determining the value of online communities, including a reduction in agent-assisted interactions, an increase in customer retention/customer lifetime values (CLV), an increase in first-contact resolution (FCR), and more.

Social CRM Social CRM

As your business evolves to increasingly engage in the digital world, this paper describes how firms can enhance their brand and invoke the power of their advocate’s network.

Online Communities Best Practices Deployment Tips Online Communities Best Practices Deployment Tips

While there are many best practices to run successful communities, this summary will help you get started on focusing on the areas to create the best returns on your community investment.

Community Health Index Community Health Index

Successful communities is a result of growing, vibrant participation. The Community Health Index describes how to identify and balance 6 key metrics.

Succeeding With Online Idea Exchanges Succeeding With Online Idea Exchanges

Why should you be considering a public idea exchange and what your need to know before you begin.

Gold In Them Hills: Computing ROI for Support Communities Gold In Them Hills: Computing ROI for Support Communities

Learn the approaches used successfully by Lithium Technologies’ customers to compute a realistic ROI (Return On Investment) for their support community initiatives.

Forrester - How to Organize Your Company for Social Computing Forrester - How to Organize Your Company for Social Computing

With an ever-increasing number of brands engaging in social media marketing in recent years, this paper provide recommendation for both organization best practices and budget management.

Lithium and SaaS Lithium and SaaS

SaaS provides the ability to maximize benefits of customer community implementations while minimizing risk.

Aberdeen - The Need for Branded Online Communities Aberdeen - The Need for Branded Online Communities

That a growing number of major consumer brands are transforming their existing static websites into interactive online communities is not only a recent trend but one that is rapidly accelerating. Aberdeen Group shares their insights and research.

Building Customer Networks for Successful Word of Mouth Marketing Building Customer Networks for Successful Word of Mouth Marketing

As the ability to attract, nurture, and retain influential customers becomes a core competitive advantage for savvy organizations, this paper describes how firms can enhance their word of mouth marketing campaigns and improve their marketing results by over 100%.

Patricia Seybold Group - Lithium Social CRM Suite Patricia Seybold Group - Lithium Social CRM Suite

Patricia Seybold Group covers Lithium's Social CRM Suite in an in-depth report - read the Executive Summary.

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Webcasts & Virtual Events

How to Drive Deeper Engagement with Virtual Events and Community How to Drive Deeper Engagement with Virtual Events and Community

Learn how virtual events enable new methods to nurture and engage your online community, find out more about the value of leveraging your online community's influence and enthusiasm to drive superior results in virtual events, and hear successful case studies on how the combination of virtual shows and online communities increase web traffic and SEO results.

Customer Community: Why It's the Holy Grail of Word of Mouth Marketing Customer Community: Why It's the Holy Grail of Word of Mouth Marketing

Join Barak Libai of the MIT Sloan School and the Leon Recanati Graduate School of Business in Tel Aviv along with Lithium's Principal Scientist for Analytics, Michael Wu, for a revealing discussion about recent findings from rich data on word of mouth interactions.

Social CRM Virtual Summit Social CRM Virtual Summit

Download dozens of valuable white papers, podcasts, presentations, and transcribed chat logs from the largest online conference for social media and CRM professionals! Learn about social trends impacting your business from industry luminaries and leading community practitioners, and hear real world advice on managing your communities from those in the front lines.

Measuring the Impact of Social Networking on Customer Service Measuring the Impact of Social Networking on Customer Service

How peer to peer communities can reduce costs while improving customer experience.

The New Customer Service Imperative: Driving ROI with Peer-to-Peer Social Networks The New Customer Service Imperative: Driving ROI with Peer-to-Peer Social Networks

Learn how customer service executives are using social media to reduce expenditures on costly support channels, obtain feedback, identify emerging product issues, and improve support content from their customer networks.

The Power of Customer Influence: Mobilizing and Engaging Your Customer Base The Power of Customer Influence: Mobilizing and Engaging Your Customer Base

Join Barnes & Noble, the Aberdeen Group, and Lithium Technologies for a lively discussion about how to leverage the power of social customer networks to proactively build stronger, deeper customer relationships, while driving millions of dollars in untapped value.

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Videos

What is Lithium Social CRM? What is Lithium Social CRM?

Find out how Lithium Social CRM can help you harness the power of your customer network to promote your company, innovate on your products, and support your customers.

What is Lithium Mobile? What is Lithium Mobile?

Want to extend your customer network and engage with your customers wherever they are? With LIthium Mobile, your customers can engage your community through any device, at anywhere, anytime!

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Podcasts

Big Help for Small Businesses Big Help for Small Businesses

Nancy Sternberg, SBA’s Business Gateway Program Manager, Talks to Federal News Radio About Using Web 2.0 to Help Small Businesses Start Up and Flourish [1.3mb MP3 - Right Click and Save File to play]

Harnessing Online Feedback Harnessing Online Feedback

Lyle Fong, Lithium’s CEO, Talks to BusinessWeek About Learning From Customer Conversations [7.3mb MP3 - Right Click and Save File to play]

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Product Tours

Lithium Tribal Knowledge Base Lithium Tribal Knowledge Base

Learn the benefits that Lithium Tribal Knowledge base offers to customer communities.

Lithium's Twitter Integration Lithium's Twitter Integration

Learn the benefits that Lithium's Twitter Integration offers to community customers.

Lithium Ideas Lithium Ideas

Learn why customers use the Lithium Ideas product and how it helps them and their community members.

Lithium Forums Lithium Forums

Learn why forums are an essential part of any community.

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