analyst reports - Lithium

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Forrester Wave for Community Platforms 2010, Q4

In this report, independent research firm Forrester Research, Inc. shares primary research results about the factors interactive marketers should consider when evaluating community platforms.
Gartner Research Magic Quadrant for Social CRM 2012

In this report, Gartner Research evaluates Social CRM vendors on their ability to provide social applications that support sales, marketing, and customer service business processes.
Forrester - Emerging Role of Social Customer Care

Download the detailed findings of this study to gather insights and make more informed decisions about your social customer care initiatives.
Forrester Case Study: Giffgaff Uses Co-Creation To Build A Differentiated Mobile Service Business

In an Empowered report by Forrester analyst, Doug Williams, giffgaff is highlighted for their vibrant community, run entirely by giffgaff customers using the Lithium community platform.
Forrester - ROI of Social Media Marketing

Forrester Research, Inc. shares primary research results about the factors marketers should consider when determining the return on investment of their social media marketing efforts.
The State of Customer Experience, 2012

A recent Forrester Research, Inc. survey found most companies have aggressive customer experience goals and lack the maturity needed to drive lasting improvements. Get your free report from Forrester Research, Inc.

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