whitepapers - Lithium

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Hey Retail! Get Serious About Social Acquisition

The impact that social will have on the way people shop—and on your bottom line—is expected to grow by leaps and bounds in the coming years. Learn the truth about what public social networks mean for your acquisition strategy.
Telesperience Customer Experience Benchmark 2013

Download the detailed findings of this study to make more informed social media investment decisions and benchmark your success against telecom industry leaders.
The Changing Dynamics of Customer Care

This whitepaper focuses on the ways contact centers can incorporate the social web and peer-to-peer forums into the broader company strategy.
The Science of Social 2 - Preview Copy

Your social customers can and should be some of your most valuable corporate assets. Find out why and how—download the Science of Social 2 eBook preview from Lithium Principal Scientist, Dr. Michael Wu.
From Crowdsourcing to Knowledge Management

Crowdsourcing is leveraging the power of the many to achieve what was once done with a specialized few. It’s a new and hugely efficient mechanism for matching talent and knowledge with those who need it—a novel opportunity for businesses to realize off-the-chart scale.
Nailing Social Media ROI

Download this free whitepaper and learn how to face your social fears, benchmark your social media marketing practice and drive real business outcomes with your social customers.
Making Social the Way You Do Business

Download this white paper from Lithium, and learn how you can take advantage of key consumer trends to drive bottom-line business outcomes.
Social Support - A Business Imperative

The cycle of innovation in social media today is still accelerating. With each advance, our customers will only become less patient, more demanding. Social support isn’t a luxury - it’s not even a utility.
Social Support with Online Communities

Learn how to reorganize, engage with, and support the changing social customer to increase your business advantage.
Online Communities - The Heart of Social Strategy

Online communities are places where we can deliver meaningful social customer experiences that engage and enlist customers to help drive real business outcomes.
Community Health Index

Successful communities is a result of growing, vibrant participation. The Community Health Index describes how to identify and balance 6 key metrics.
Gamification

Learn how the introduction of gaming dynamics into online social experiences can reap enormous benefits for brands.
Superfans

Dig into the dynamics of online reputation and learn about the available tools for managing it. Find out how to find, engage and empower your superfans to drive real business outcomes with social customers.
Why Facebook Shouldn't be the Center
of your Social Strategy

Facebook was a good place to start your brand’s foray into social media. The likes rolled in, and showed you what you already knew—there are millions of people out there who are passionate about your brand. Now what?
Social Customer Experience: Why it
Matters, What it Means for Your Brand?

Find out how to win in the new frontier of the social customer experience.
Facebook and Beyond

Lithium presents the current state of customer communities and the social web, explores life beyond Likes and Tweets, and reveals what's next for Social CRM.
What to Expect from Facebook

Based on a 2011 social customer survey of our clients, Lithium presents a digest on our discoveries about Facebook as a social media channel.
Three Must-Haves for Facebook Success

Learn the three must haves for Facebook success, and find out how to start driving real business outcomes from your Facebook pages.
Support Forums: The Core of Social Customer Care

Ready to take social media to the next level? Looking for a way to jumpstart your social CRM program? Consider integrating support and knowledge communities into your social technology effort.
Five Must-Haves for Social Support

Learn the five must-have's for reorganizing, engaging with, and supporting the changing social customer for business advantage.
Superfans of the World. Unite.

You’ve read their reviews. You’ve seen them come to the rescue of brands in crisis. You probably know a few. This best practice brief dives into what builds a real superfan.
The Business Case for Advocacy

Learn more about social customer care—the new focus area for firms wanting to accelerate growth and spread favorable word of mouth around of their brand.
Best Practice Ideation

Why you should be considering ideation and what you need to know before you begin.
Building Customer Networks for Successful Word of Mouth Marketing

Learn how firms can enhance their word of mouth marketing campaigns and improve their marketing results.
Customer Community CRM Integrations for Social CRM

This paper describes how a company can integrate Lithium’s social customer platform with a CRM system and customer support workflows.
Social Business Advantage

Download the complete study findings and prescription for what you can do to gain social business advantage in 2012.
State of Social Media Marketing-Marketing Profs

Learn how to move from counting social KPIs to measuring real business outcomes and start driving impressive ROI.
The Science of Social

Your social customers can and should be some of your most valuable corporate assets. Find out why and how—download the Science of Social eBook from Lithium Principal Scientist, Dr. Michael Wu.
Social CRM

As your business evolves to increasingly engage in the digital world, this paper describes how firms can enhance their brand and invoke the power of their advocate's customer network.
Gold In Them Hills: Computing ROI for Support Communities

Learn the approaches used successfully by Lithium Technologies' customers to compute a realistic ROI (Return On Investment) for their support community initiatives.
Online Communities Best Practices Deployment Tips

While there are many best practices to run successful communities, this summary will help you get started on focusing on the areas to create the best returns on your community investment.

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