Get Smart On The Social Customer

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Social Business Advantage
White Paper

Social Business Advantage

Download the complete study findings and prescription for what you can do to gain social business advantage in 2012.

Download White Paper

White Papers

Gartner Magic Quadrant for Externally Facing Social Software Gartner Magic Quadrant for Externally Facing Social Software

Gartner, Inc. tracks changes in the social CRM and externally facing social software markets and analyzes market dynamics.

Gamification Gamification

Learn how the introduction of gaming dynamics into online social experiences can reap enormous benefits for brands.

Forrester Wave for Community Platforms 2010, Q4 Forrester Wave for Community Platforms 2010, Q4

In this report, independent research firm Forrester Research, Inc. shares primary research results about the factors interactive marketers should consider when evaluating community platforms.

Three Must-Haves for Facebook Success Three Must-Haves for Facebook Success

Learn the three must haves for Facebook success, and find out how to start driving real business outcomes from your Facebook pages.

Community Health Index Community Health Index

Successful communities is a result of growing, vibrant participation. The Community Health Index describes how to identify and balance 6 key metrics.

Building Customer Networks for Successful Word of Mouth Marketing Building Customer Networks for Successful Word of Mouth Marketing

Learn how firms can enhance their word of mouth marketing campaigns and improve their marketing results.

Facebook and Beyond Facebook and Beyond

Lithium presents the current state of customer communities and the social web, explores life beyond Likes and Tweets, and reveals what’s next for Social CRM.

Superfans Superfans

Dig into the dynamics of online reputation and learn about the available tools for managing it. Find out how to find, engage and empower your superfans to drive real business outcomes with social customers.

Online Communities Best Practices Deployment Tips Online Communities Best Practices Deployment Tips

While there are many best practices to run successful communities, this summary will help you get started on focusing on the areas to create the best returns on your community investment.

Forrester Case Study: Giffgaff Uses Co-Creation To Build A Differentiated Mobile Service Business Forrester Case Study: Giffgaff Uses Co-Creation To Build A Differentiated Mobile Service Business

In an Empowered report by Forrester analyst, Doug Williams, giffgaff is highlighted for their vibrant community, run entirely by giffgaff customers using the Lithium community platform.

Forrester - ROI of Social Media Marketing Forrester - ROI of Social Media Marketing

Forrester Research, Inc. shares primary research results about the factors marketers should consider when determining the return on investment of their social media marketing efforts.

Best Practice Ideation: Co-Creating with Social Customers for Competitive Advantage Best Practice Ideation: Co-Creating with Social Customers for Competitive Advantage

Why you should be considering ideation and what your need to know before you begin.

Aberdeen - The Need for Branded Online Communities Aberdeen - The Need for Branded Online Communities

That a growing number of major consumer brands are transforming their existing static websites into interactive online communities is not only a recent trend but one that is rapidly accelerating. Aberdeen Group shares their insights and research.

What to Expect from Facebook What to Expect from Facebook

Based on a 2011 social customer survey of our clients, Lithium presents a digest on our discoveries about Facebook as a social media channel.

Social Support with Online Communities Social Support with Online Communities

Learn how to reorganize, engage with, and support the changing social customer to increase your business advantage.

Social Business Advantage Social Business Advantage

Download the complete study findings and prescription for what you can do to gain social business advantage in 2012.

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Webcasts & Virtual Events

Next Generation Social Support Next Generation Social Support

Join Autodesk Community & Social Media Program Manager, Brian Kling, and Lithium's Chief Community Officer, Joe Cothrel, and go deep on how to use next generation social support to drive key business outcomes.

New Findings in Social Media Marketing New Findings in Social Media Marketing

Join The CMO Council and Lithium as we take an in-depth look at how marketers are leveraging social media marketing and consumer reaction to this new digital engagement.

The Science of Social The Science of Social

Join The 56 Group's, Paul Greenberg, and Lithium Principal Scientist of Analytics, Michael Wu, for a thoughtful discussion about the science of social, and hear their latest insights and perspectives.

LevelUp Your Facebook Strategy LevelUp Your Facebook Strategy

Join Altimeter Group and Lithium for an engaging discussion about which brands are getting it right on Facebook and what they’re doing to capture the hearts and minds of their social customers.

What Social Support Can Do For Your Brand What Social Support Can Do For Your Brand

Join Research in Motion, Ltd., and Lithium for an engaging discussion about how to launch your social support solution.

Gamification–Driving Loyalty, Engagement, and Revenue with your Social Customers Gamification–Driving Loyalty, Engagement, and Revenue with your Social Customers

Join Best-Selling Author, Jane McGonigal and Lithium for a thought-provoking discussion about how games, contests, and similar interactive experiences can enhance customer “stickiness”, uncover new business, and drive revenue.

Ideate, Innovate! Co-creating with Social Customers Ideate, Innovate! Co-creating with Social Customers

Join Forrester Research Analyst, Doug Williams, Lithium customers Verizon and National Instruments, and Lithium's Director of Customer Marketing, Paul Gilliham for a timely discussion about how agencies and brands are discovering the power of the social web for ideation.

Facebook and Your Brand: The Science, Secrets, and ROI of the Social Customer Facebook and Your Brand: The Science, Secrets, and ROI of the Social Customer

Based on a 2011 customer survey, Lithium presents the current state of customer communities and the social web, explores life beyond Likes and Tweets, and reveals what’s next for Social CRM in 2011.

The Five Secrets to Delivering Exceptional Customer Service in the Social Age: A Case Study from BT Group The Five Secrets to Delivering Exceptional Customer Service in the Social Age: A Case Study from BT Group

Join TSIA, BT, Baynote, and Lithium to learn about how social media trends are creating opportunities for improved enterprise support, increased engagement with millions of customers, and maximized customer service effectiveness.

Social Media Customer Service: Show Me the Money (or the Gold) Social Media Customer Service: Show Me the Money (or the Gold)

Join Genesys and Lithium Technologies for an engaging discussion about how companies have approached the early social media gold rush, and what you can learn from the winners.

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Videos

What is Lithium Mobile? What is Lithium Mobile?

Want to extend your customer network and engage with your customers wherever they are? With Lithium Mobile, your customers can engage your mobile social network through any device, at anywhere, anytime!

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Podcasts

Big Help for Small Businesses Big Help for Small Businesses

Nancy Sternberg, SBA’s Business Gateway Program Manager, Talks to Federal News Radio About Using Web 2.0 to Help Small Businesses Start Up and Flourish [1.3mb MP3 - Right Click and Save File to play]

Harnessing Online Feedback Harnessing Online Feedback

Lyle Fong, Lithium’s CEO, Talks to BusinessWeek About Learning From Customer Conversations [7.3mb MP3 - Right Click and Save File to play]

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Product Tours

Lithium Tribal Knowledge Base Lithium Tribal Knowledge Base

Learn the benefits that Lithium Tribal Knowledge base offers to customer communities.

Lithium Ideas Lithium Ideas

Learn why customers use the Lithium Ideas product and how it helps them and their community members.

Lithium Mobile Lithium Mobile

Learn the benefits that Lithium's mobile access offers to your customers on your community!

Lithium Community for Facebook Lithium Community for Facebook

Learn how the customer advocates in your community can support and evangelize to millions of your other customers out on Facebook!

Lithium Community for Twitter Lithium Community for Twitter

Learn the benefits that Lithium Community for Twitter offers to community customers.

Lithium Forums Lithium Forums

Learn why forums are an essential part of any community.

Lithium Social Media Monitoring Searches Lithium Social Media Monitoring Searches

Take a tour through the most essential feature in Lithium Social Media Monitoring, the search tool.

Lithium Social Media Monitoring Overview Lithium Social Media Monitoring Overview

Get an overview of the main features offered by Lithium Social Media Monitoring!

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