Strategy

Social Media Strategy Consulting

Over an intensive four- to six-week consultative engagement, Lithium develops a Social Media Strategy tailored to your specific business needs. This engagement consists of six phases:

• Current State Social Media Assessment: We assess the current state of Social Media in your organization on an external, internal, and individual employee level. We then construct a business assessment of Social Media as a strategy to power your customer service, marketing and sales and innovation.
• Future State Social Media Perspective: We propose a high-level future state Social Media Strategy for your business internally and externally. This includes your future state Social Media business objectives, business perspective, benefit categories, presence and any policy or culture implications.
• Social Media Strategy Business Alignment: We assess the fit of the future state Social Media Strategy with your business, marketing and IT strategy.
• Future State Social Media Strategy: Both parties agree on a detailed future state external Social Media Strategy for the business.
• Future State Social Media Architecture: We create your future state Social Media business and technology architecture and perform a high-level technology architecture gap analysis.
• Social Media Strategy Roadmap: We create a Social Media Strategy roadmap and agree on the approach and phasing.

Social Media Planning Workshop

Lithium conducts an intensive two-day onsite workshop to develop the basis of your organization’s Social Media Strategy for listening to and engaging your customers online.
This onsite workshop includes:

• Virtual Pre-discovery Session: We jointly define a set of keywords, terms and/or sites appropriate for the discovery of social media conversations of interest to your organization.
• Initial Social Media Discovery Audit : We baseline the recent sources, topics and numbers of public online conversations most relevant to your organization.
• Social Media Strategy Workbook: We complete a workbook containing the following:
  • A social media landscape review
  • Objectives, target audiences, and relative priorities
  • An implementation approach and plan
  • Roles, guidelines and procedures for engaging customers online
  • An ROI business case and available metrics