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Blogs Lithium Blogs

Lithium Blogs

Customers use blogs on their communities in many ways, including giving executives a direct communication channel to customers, giving product experts an easy way to make announcements and address issues, and amplifying the voices of highly engaged members whose points of view the community respects. Whether your goal is to reduce support costs, drive marketing & sales, and/or accelerate innovation, blogs can enhance the community experience.

Lithium Blogs provides enterprise-ready blogging functionality on-demand, delivering an intuitive one-to-many communication tool that complements Lithium’s many-to-many community features. Lithium Blogs is fully integrated with Lithium’s community platform, providing a seamless community experience for both users and administrators.

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Blog Engagement

Engagement Features

Lithium’s blogging functionality is on par with leading consumer-oriented blogging products, providing key features for both bloggers and those that read and comment on blogs. Authoring features include a rich text editor, save-as-draft, and the ability to easily categorize posts, making creation of blog posts intuitive and efficient. End-user features include anonymous commenting, tagging, and a widget-based presentation of elements such as categories, blogroll, and top posts. Navigation features for users to easily find and track blogs of interest include RSS feeds, permalinks, and a Technorati link. Lastly, video upload feature allows an author to easily enhance a blog post by uploading a video, which is automatically transcoded, stored, and streamed. Brands can choose to moderate videos for brand protection. The end result is an engaging user experience.

Blog Enterprise

Enterprise Readiness

Lithium has a deep understanding of enterprise requirements, which Lithium Blogs fully address with features such as SEO-friendly blog post URLs, a blog management console, and a rich set of blogging permissions to differentiate bloggers, moderators, super-users, and others. Lithium Blogs also provides pre-post moderation, allowing one or more moderators to screen posts and comments across one or more blogs prior to making them visible within the community.

The Lithium Platform Advantage

Lithium Blogs tightly integrates with Lithium’s Social CRM platform to ensure a cohesive community experience. This integration provides for:

  • Single user and reputation system

    Blog-related activities fully integrate with the Social CRM platform and contribute towards user rank and reputation.

  • Single search engine

    Users can see combined results from forums, blogs, tribal knowledge bases, and idea exchanges when they search community content.

  • Single metrics system

    Blogs activity can be analyzed separately or in aggregate with other community activity.

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