Upcoming Events
August 10, 2010
A Guide to Social Customer Strategies for the Interactive Marketer: The Changing Face of Community Management
Event Date: Tuesday, August 10, 2010, 11:00 AM PT / 2:00PM ET / 18:00 GMT
Many marketers are investigating the business justifications and strategies for successfully launching and maintaining a healthy customer community. Find out how social marketers are expanding the reach of brand communities to enhance user experience, knowledge management, and internal sales training to generate measurable ROI for their business.
Join us for this 60-minute webcast to learn:
- Best practices for internal consensus-building and for planning, launching, and maintaining your community
- Tips on integrating community into a transactional website and the business rhythms of multiple internal departments
- How to break down overwhelming endeavors and unexpected challenges into practical next step
Speakers include Laura Buchanan, Social Community Specialist at Future Shop, who will provide a real-world look at the highs and lows of managing an award-winning retail community and what can be done when you integrate the shopping experience with the information held in a community. Melissa Parrish, Analyst at Forrester Research, Inc. will share her checklist to prepare for key elements of deep and continuous engagement on your site.