Upcoming Events
March 18, 2010
Powering the New Customer-Conversation Driven Enterprise
Event Date: March 18, 2010 at 10:00 AM PT / 1:00 PM ET
Join Lithium's Chief Community Officer, Joe Cothrel, and Attensity's VP of Product Marketing, Catherine H. van Zuylen, for a live webcast hosted by CustomerTHINK on March 18, 2010 from 10-11 AM PT, and learn how enterprises can effectively collect and utilize customer conversations on the social web to gain actionable insights that can be used to help drive business decisions.
In this webcast, we will discuss LARA, a new methodology developed to help enterprises more effectively. LARA means to Listen to their customers, Analyze the information they receive, Relate that information to structured information within their organization, and Act on that information.
Additionally, we will demonstrate how your current customer listening system can be enhanced through Social CRM, the next generation in customer engagement that delivers the customer network.
Join this webinar to learn:
- How to more effectively listen to, analyze, relate, and act on customer conversations across a wide variety of channels
- How to extend the value of your Lithium-powered community and other customer contact points
- How to bridge silos between different departments who have contact with the customer
- Best practices to enhance your current customer listening system
- How to create an engaging cross-channel experience that improves company performance
About the Speakers
Joe Cothrel, Chief Community Officer for Lithium, is responsible for thought-leadership, research, and innovations that will drive the next generation of successful enterprise customer communities. Joe has played a key role in launching successful communities for large, enterprise companies such as Barnes & Noble, Comcast, Juniper Networks, Linksys, PayPal, Symantec, and many others. In addition to his work with clients, Joe has devoted significant time to advancing the understanding of online communities in business. With partners in academia, he studied the impact of online communities on marketing (Texas A&M University), social and organizational dynamics (University of Toronto), and social networks (University of Virginia). His articles have appeared in journals such as MIT Sloan Management Review, IBM's Knowledge Directions, Strategy & Leadership, and The Journal of Computer-Mediated Communication, and his work has been cited in over 50 books on the subject of online community, collaboration, commerce, and knowledge management.
Catherine van Zuylen, Vice President of Product Marketing for Attensity Americas, brings more than 15 years of experience thriving on the passion and intensity of technology startups and rollups. Prior to Attensity, Catherine was VP of Marketing for the Block Shield family of companies, where she defined and implemented new positioning, product, and branding strategies in support of company restructuring and acquisition of technology assets.