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Best Buy

"Factoring in call deflection and sales influence, our online community engagements provide around $5M benefit to the organization."

The Best Buy story

Best Buy—a multinational retailer of technology and entertainment products and services—integrates its community, blogging, and Twitter experiences in a scalable solution to give customers the most encompassing social engagement. Gina Debogovich, Social Strategist & Community Manager at Best Buy was recognized for being a 2010 1to1 Customer Champion. This prestigious award recognizes executives who believe in treating customers in a way that builds loyalty and engagement while driving bottom-line results for their organization.

Real Results

Best Buy's community generated a $5M annual benefit due to call deflection and sales influence.

Customer Success E-Book
Real Results

Best Buy’s community

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