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giffgaff

"It’s pretty clear that the modern consumer wants to be deeply involved in the products and companies that they are loyal to."

Robbie HearnHead of Customer Experience

The giffgaff story

giffgaff is a ‘sim card-only’ mobile virtual network operator based in the UK. They do things differently than large mobile networks—giffgaff is run by its members. Members get rewarded for running parts of the business like answering questions in the community, enlisting new members, or helping to promote the company. This means giffgaff keeps its costs low and passes the savings back to its members.
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Real results

giffgaff boasts a 73% Net Promoter Score

Customer Success E-Book
Real results

giffgaff’s community

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