And what if the purpose of social was broadened beyond achieving marketing goals to use the insights and tactics to empower customer service, sales, product, and human resources teams? It’s time to shift our thinking.
We’ll show you why you don’t need a “social marketing” strategy. Instead, it’s important to ensure your social marketing tactics and programs align strategically alongside other channels to achieve goals.
In this report, Forrester shows how brands use social tactics to hit marketing goals across their customer lifecycle, and how they use social insights to improve their marketing campaigns. But is that all that social is good for? Forrester explores how social media can offer brands more than just marketing value, and how social can help your company transform for the “post-digital world.”
Viewing social media as a channel for a singular purpose can be limiting. Learn how to reframe your approach and leverage social media tactics to impact key phases of the customer lifecycle.
There’s a rich pool of data waiting to be unlocked. These insights can help inform and enrich not only the marketing team, but many other areas. Imagine being able to provide unique insights to help customer service, product, human resources, and sales achieve their goals.
One of the unique characteristics about social media is its ability to humanize brands by articulating brand identities in a creative way. This report will cover how brands can be better meet customer expectations for authenticity, empathy, and connection.
A Lithium representative will contact you shortly.