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Imagine if Marketers shifted from thinking of Social Media as a channel to viewing it as a unique vehicle to fuel their overarching marketing strategy. This simple shift can drive a significant impact. Download our report to learn how.

And what if the purpose of social was broadened beyond achieving marketing goals to use the insights and tactics to empower customer service, sales, product, and human resources teams? It’s time to shift our thinking.

Download this complimentary Forrester Research report to:

  • Find out how marketers can switch from seeing social as a singular channel, to a powerful tool. And how by using key tactics, you can impact key phases of the customer lifecycle.
  • See how social insights improve more than just marketing – there’s a rich pool of data waiting to help customer service, product, human resources, and sales to achieve their goals.
  • Learn how social helps you be “human, helpful, and handy” so you can meet customer expectations for authenticity, empathy, and personalized service.
  • We’ll show you why you don’t need a “social marketing” strategy. Instead, it’s important to ensure your social marketing tactics and programs align strategically alongside other channels to achieve goals.

Download the guide today

“All the data we’ve gotten from digital has made us numb. What social is phenomenal at doing is making us hear what customers want and what they do. That’s where the value sits if you want to develop better products or services.”

Katy Keim, Chief Marketing Officer at Lithium

Social Should Fuel a Broader Marketing Strategy

In this report, Forrester shows how brands use social tactics to hit marketing goals across their customer lifecycle, and how they use social insights to improve their marketing campaigns. But is that all that social is good for? Forrester explores how social media can offer brands more than just marketing value, and how social can help your company transform for the “post-digital world.”

  • Impact the Customer Lifecycle via Social Media

    Viewing social media as a channel for a singular purpose can be limiting. Learn how to reframe your approach and leverage social media tactics to impact key phases of the customer lifecycle.

  • A Rich Pool of Data to Empower Teams Beyond Marketing

    There’s a rich pool of data waiting to be unlocked. These insights can help inform and enrich not only the marketing team, but many other areas. Imagine being able to provide unique insights to help customer service, product, human resources, and sales achieve their goals.

  • Humanize Your Brand

    One of the unique characteristics about social media is its ability to humanize brands by articulating brand identities in a creative way. This report will cover how brands can be better meet customer expectations for authenticity, empathy, and connection.

"Forrester forecasts that marketers will spend $15.5 billion on social marketing in 2016 in the US alone, and the rest of the world will add billions more to that figure."