Gain stronger visibility across the organization and proactively engage with StubHub fans.
Onboard Lithium Response as a solution to improve the customer experience for all fans.
In the last five years, we’ve seen the entire customer support function realizing the need to adapt to other channels like Twitter and Instagram. Now in 2016, it is no longer a choice, but table stakes. Specifically, at StubHub, some of our fans prefer to call us or contact us on social. This is why it’s very important to have a unified platform on all our digital channels for customer support.
Social was very unique when I took over the team in 2013 and we knew we needed to grow and thrive in this area. We monitored channels, but at the time, we took a very reactive approach to the customer inquiries and comments that came in. Now, we have made it a true channel where we take a proactive approach to connect and respond to fans while working to build trust in the brand.
The main goal for us was to find a tool that was a turn-key solution for social customer care and that had a gold-standard rating that would allow us to assist our fans quickly. We wanted a tool to be customer service driven and that was Response after we did our due-diligence and research. Plus, we wanted a tool that was easy to use yet had all the bells and whistles so to speak. We also wanted a tool that could provide in depth analytics.
There are a few reasons we selected Lithium over the other vendors, but one of the main reasons is the Response reporting —from trending topics, team monitoring to Monitor Wall—the analytics is first-class. We also wanted to have the flexibility to do our own customizations on the backend. We wanted to update our own tags and keyword searches quickly and efficiently. Lithium Response helps with that.
Definitely the visibility it provides. We have visibility into both what our fans are saying in real-time and how our agents are performing. We can also now easily prioritize by putting keywords in place, and we see the tweets coming to our executives first with complaints flagged because of our priority topics. Our response time is the best it’s ever been on social, which helps to create happy customers.
With the help of Lithium Response, our response time has gone down from an hour to less than 20 minutes on average. And we’re now able to review 9,000 to 12,000 inquiries a week.
Also, the ability to respond to our customers so quickly has been key. This in turn allows us to focus not just on direct conversation, but indirect and more proactive conversations to help build our audience by interaction.
Lastly, what advice would you give a brand looking to find a powerful social care tool? My advice would be to find a solution with a great way of responding to customers and prioritizing customer issues as well as analytics, get comfortable with the reporting and dashboard— people will want to see your results and, lastly, be sure to find a good support team in the tool that you select.