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This paper aims to unpack the specific potentials (and limitations) of public social media networks like Facebook and Twitter as engines of acquisition, and part of your broader social strategy.
Engagement is about nurturing prospects and cultivating customer relationships. It picks up what your social customer acquisition strategy delivers, and ratchets it up to the next level. Learn how brands can build lasting, valuable relationships with their customers.
The use of social media to assist in eCommerce is growing fast, and with eCommerce set to reach $327 billion in 2016, brands are beefing up their social commerce solutions and strategies. Learn how to leverage the key components of social commerce for your business.
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