Integration enables key insights gained through social engagement to be populated automatically in your CRM. This saves your agents time and helps them provide a more streamlined customer care experience, since they have the complete customer context at their fingertips.
Explore these points in depth in this free guide.
When a user in your CRM system looks at an account, they should be able to see all interactions that the account has had with you. Period. Our CRM Conversation Widget can simply and easily meet this need.
The more context you have about a customer in Lithium Response, the more effective your interaction and the more you can automate your business rules. Our Author API allows you to provide additional context about your customers not only to agents, but also for automatic tagging, routing and prioritization.
As your social customer care agents interact with customers, they gain information about the customer and add profile information or create associations between social identities and the CRM system. Our Author API allows you to update your CRM system with this information with no extra work for agents.
As you mature your social care initiative, you may reach a point where you want to automatically create cases in your CRM for certain conversations in Lithium Response. Our Conversation API allows you to implement this systematically instead of having agents do it by hand.
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