Getting content in the right place is also increasingly difficult as social networks evolve and grow. Brands struggle to develop strategies that work across a constantly evolving social ecosystem.
Measurement and reporting of earned media is also challenging as data is typically aggregated to provide topline metrics, i.e., impressions and engagements. It’s difficult to extract actionable insights from that and even more difficult to implement learnings from one campaign to the next.
By developing a holistic approach to marketing that leverages both earned and paid media, you can improve brand trust and drive sales.
In this paper, learn:
The ultimate purpose is to inspire influencers among consumers to further engage and drive organic sharing. Implementing best practices in earned media will ensure that you are making the greatest impact possible with organic content. Learn more in this report.
Brands are paying more attention to paid media because just as earned media enhances a brand's authenticity as part of a larger marketing strategy, paid enables brands to scale these organic efforts to reach a more meaningful and robust audience. Brands should view paid media as a powerful and necessary strategic initiative.
By applying best practices and leveraging the full effect of each media type, you can balance out your marketing strategy and create measurable, ROI-driven campaigns. Learn more in this report.
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