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It used to be that brands knew the precise date their holiday season began: Black Friday. How things have changed.

Social has changed things. In fact, holiday shoppers now start their shopping research in the early fall and online.

How do you harness buyer attention when every other competitor out there is flooding buyers with hard-to-resist deals?

The key is not what you say to them, but what your customers say to each other about you. Yes, we’re talking about earned media. Not only is it a part of a holistic marketing strategy, but it is one of your most valuable assets.

In this paper, learn:

  • How consumer purchasing behavior has changed
  • How brands are using earned media to engage consumers
  • How to harness the power of peer reviews
Download the guide now

"92% of customers trust peer consumers and family and friends more than they trust brand marketing."

- Media Bistro

Putting Earned Media to Work for Your Business

  • Social Consumers Shop Differently

    Today's buyers are increasingly influenced by visual content. Mobile apps are alerting consumers to deals and offers, and shoppers are using mobile even while in-store to get product information and read peer reviews, rather than asking a store associate.

  • How Brands Can Engage Holiday Consumers

    Many brands look for ways to engage consumers in fun activities that let them create a brand story during the holidays. People love to tell their stories. Brands can wrap these stories around how a product has become part of a family tradition or made the holidays special to consumers.

  • Harness the Power of Peer Reviews

    Ask consumers to share or review their experience and provide guidance on what people find most valuable. Millennials especially want to be part of the conversation, so give them encouragement at every point you can to provide their input and feedback. Learn more in this report.