• 58 Articles
  • CMO - October 20, 2014
    October 20, 2014 - CMO Magazine
    Brands should seek out influential people on social media rather than try to determine the right social channel, according to the co-founder of Klout.
  • AdNews - September 12, 2014
    September 12, 2014 - AdNews
    Data-driven marketing practices added a staggering $20bn to the Australian economy last year, a new Google-commissioned report has found. But the shortage of talent that can fuse data smarts with business brains means there's more going untapped.
  • Financial Observer - August 15, 2014
    August 15, 2014 - Financial Observer
    US-based Lithium Technologies Global VP of strategy, Mike Schanker, said on his visit to Australia this week that his dealings with numerous financial services businesses had shown they were more interested than ever before in the social media landscape.
  • B&T - August 13, 2014
    August 13, 2014 - B&T
    Dave Evans, VP of Social Strategy at Lithium, has called on Australian businesses to strengthen their social customer experience strategy, as new research reveals more than a quarter of online Australians have no trust in advertising at all.
  • CMO Magazine - August 13, 2014
    August 13, 2014 - CMO Magazine
    Lithium VP also announces research that shows most Australians do not trust advertising but do trust peer online reviews and forums
  • CMO Magazine - August 8, 2014
    August 8, 2014 - CMO Magazine
    Media company turns to social media analytics technology to bring customers closer to the game