In his role, Dayle is the head of marketing, responsible for all strategic marketing activities for the company including branding, positioning, communications, customer acquisition programs and go-to-market strategy.
Prior to joining Lithium, Dayle was Senior Director of Corporate Marketing and Corporate Communications at Aruba Networks (acquired by HPE), a leader in wired and wireless networking hardware and software. During his tenure, Dayle was integral to the company’s success in growing revenue from $350M to $1B+ and establishing itself as the market leader in the networking business, competing and winning against much larger, incumbent companies. He was also the driving force behind re-engineering their customer experience through the popular ‘Airheads’ program—comprised of a peer-to-peer community, an MVP program, training, events and support, and delivering a 200% growth in customer engagement.
Dayle’s previous experience includes marketing leadership positions at Cisco in Europe and North America, covering product marketing, channel, services and field marketing roles.
Dayle holds an undergraduate degree in Business and Information Technology from the University of Teesside in the UK and is a member of the UK Institute of Marketing. Dayle is passionate about the psychology of marketing and learning and leveraging new digital marketing techniques.