Dr. Wu debunks the myths around artificial intelligence and shares what AI can and cannot do to enable business applications.
The need for a prompt response to customer inquiries has skyrocketed over the past few years and brands need to step up their game. According to a study by Lithium Technologies, 70% of Twitter users expect a response from brands they interact with online. The same study also revealed that 50% of those users expect the response within the first hour.
Lithium now integrates with Smartly, Nanigans, Brand Networks, Netbase, and Synthesio.
What is it that makes customers happy? And what’s a happy customer worth? 76 percent of UK consumers say having a positive customer experience with a brand is more important than the actual product itself, according to the results of a new Harris Poll study of 1,000 UK adults, commissioned by Lithium Technologies.
If the customer hasn't been your primary marketing focus, the time is now. In an era where consumers have more options and opinions than ever, marketers must be customer-centric in everything they do. Lithium's 2017 State of Social Engagement Study encourages all marketers to emphasize engagement by listening and giving customers what they need.
Today’s customers are loyal to the quality of experience they have with brands. Lithium CEO, Rob Tarkoff, shares his tips for delivering a better overall customer experience while creating happy customers at every touchpoint.
Digital transformation may be experiencing a heyday in the enterprise buzzword landscape, but it's nothing new. If you examine the history of technology's impact on business operations, you will find a very interesting pattern: Businesses come and go depending on their ability to leverage new technologies effectively. Lithium Chief Scientist, Dr. Michael Wu shares how brands can utilize the 4-gears model to scale and sustain their business in the digital age.
Nearly every brand are stuck in "broadcast mode", relying on push tactics when it comes to social media, rather than engaging with advocates and influencers, according to new research. Lithium Technologies' State of Social Engagement 2017 report shows that just 1% build relationships with brand advocates and influencers.
What makes consumers happy today goes way beyond how they feel about your product alone. Lithium SVP Marketing, Dayle Hall, shares a few things brands can do to win customers for life.
A new study shows 62 percent of UK adults would prefer to do their banking online than in a physical branch. However, only 23 percent currently trust the information they receive online from banks, with in-person banking remaining the most trusted source of information for 58 percent of UK adults. Commissioned by Lithium Technologies, the study of 2,000 UK adults uncovers a significant opportunity for financial institutions who can crack the code and build trust with consumers on digital channels.