MyCustomer reports on Lithium's recent twin surveys of marketers and U.S. consumers on brands' social media engagement.
Dubbed "the female Jerry Maguire", Molly Fletcher's agency, Fletcher Digital, helps players and their agents embrace and capitalize on the changing sports landscape. The company combines Fletcher's understanding of sports endorsements and contracts with the technology of Lithium, a social media-monitoring and brand-engagement company, and the knowledge of a team of web and legal experts who know social media rules and regulations for players and coaches.
In the ongoing coverage of Election '12, USA Today's Scott Martin interviewed Lithium Principal Scientist of Analytics, Dr. Michael Wu, about the aftermath of forecasting elections based on the Twittersphere.
USA Today's Scott Martin and Jon Swartz interviewed Lithium Principal Scientist of Analytics, Dr. Michael Wu, about the accuracy of applying complex algorithms to Twitter data, blogs, news sites, and other media for predicting political outcomes.
Some people say we're just at the beginning of this vast business transformation caused by the web. Others say we're almost at the end. The truth is, we're almost exactly in the middle. Lithium Chief Community Officer, Joe Cothrel, contributed his learnings on the three phases of web-driven business transformation as a guest blogger on Econsultancy. Find out more!
Dr. Michael Wu, Lithium's Principal Scientist of Analytics, said that using social network data to predict elections was in its infancy but had been shown to be accurate in US elections within two weeks of an election, including the recent Republican primaries.
The SF Business Times' Patrick Hoge sits down with Lithium CEO, Rob Tarkoff, to discuss Lithium's expansion plans and the massive opportunities ahead.
The Wall Street Journal's Carl Bialik cites Lithium Senior Scientist for Social Monitoring, Bruce Smith, as he examines the efforts of opinion researchers to harness posts on Twitter, Facebook, blog comments, and elsewhere to monitor public views.
Lithium CEO, Rob Tarkoff, shares with the Huffington Post social media success stories from brands like AT&T, Autodesk, HP, Best Buy, Barclaycard, Cisco, giffgaff, and Telstra, who are proving that social media isn't just another channel, it's a whole new way of doing business.
Lithium recently surveyed 120+ marketers and 1,300+ consumers globally as part of a research project with the Chief Marketing Officer Council and found there was a clear digital divide between businesses and what consumers expect of brand service on social media.